Firms: Maddocks (Velocity Brand Management)
Deal: Acquisition by Super Retail Group Limited (ASX:SUL) (SRG) of 50 per cent of VBM's sports online and venue retail business, VBM Retail Pty Ltd (VBM Retail)
Key players: The Maddocks team was led by Andrew McNee (pictured), a partner in the commercial team, and assisted by Brendan Coady, Emilie Williams and Alexandra Gilbert from Maddocks' information, communications and technology team. They worked closely with James Ashworth, managing director of VBM Retail, to manage the complexities of the transaction
Deal significance: The acquisition by SRG, one of Australasia’s largest retailers, signals a wealth of new opportunities for VBM Retail to strengthen their online, venue and street-level retail activity in Australia and New Zealand.
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