Melbourne law firm Hall & Wilcox has advised and acted for Australian franchisor, Boost Juice as it defended itself in a trade mark case.
Boost Foods Pty Ltd had requested that the well-known juice franchise remove the trade mark ‘boost food” from the trade mark register for non use.
Hall & Wilcox partner Ben Hamilton acted for Boost Juice in the opposition of the removal He was assisted by senior associate Kristie Piniuta.
The hearing was before the Delegate of IP Australia, with the decision in favour of Boost Juice handed down on 23 September 2010.
Hamilton said of the result: “The Boost brand and its related trade marks have a strong and distinctive national presence. Hall & Wilcox is pleased to have assisted Boost Juice in the defence of one of its registered trade marks.’