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STW Communications acquires stake in Buchanan Group
STW Communications has acquired a 60 per cent stake in the brand names of Buchanan Group
Digital
Firms: Allens Arthur Robinson (STW), Mills Oakley (Buchanan Group)
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Deal: STW acquires 60 per cent stake in Australia-based advertising solutions provider Buchanan Group
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Area: M&A
Value: Undisclosed
Key Players: Partner Stuart McCulloch and senior associate Chris Green led the Allens team. Partner Warren Scott and senior associate Toby Norgate led the Mills Oakley team
Deal significance: Buchanan brands include Brand Power, Zoot Review, MediFacts, Infotalk, Adverlife and Homester Club.
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