find the latest legal job
Corporate Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Highly-respected, innovative and entrepreneurial Not-for-Profit · Competency based Board
View details
Chief Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Dynamic, high growth organisation · ASX listed market leader
View details
In-house Projects Lawyer | Renewables / Solar | 2-5 Years PQE
Category: Generalists - In House | Location: All Australia
· Help design the future · NASDAQ Listed
View details
Insurance Lawyer (3-5 PAE)
Category: Insurance and Superannuation Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Dynamic organisation ·
View details
Legal Counsel
Category: Corporate and Commercial Law | Location: North Sydney NSW 2060
· 18 month fixed term contract · 3-5 years PQE with TMT exposure
View details
Double Ds cause trouble for US restaurant

Double Ds cause trouble for US restaurant

Folklaw always appreciates it when someone responds to the threat of legal action with good humour – and some marketing savvy...

Folklaw always appreciates it when someone responds to the threat of legal action with good humour – and some marketing savvy...

The Inquistr reported last month that Chris Shepherd, the owner of fancy Houston, Texas eatery Underbelly, had been issued with a ‘cease and desist’ letter over one of his menu items.

Underbelly’s UB Double Double Burger was the subject of the letter, which was not received from one of the upper-crust’s restaurant’s direct competitors, but rather from fast-food chain In-n-Out Burger, which is hardly aiming for the same burger customer as higher-priced Underbelly.

However, In-n-Out was the first burger chain to trademark the Double Double name to describe one of its burgers (a hamburger with two pieces of meat and two pieces of cheese – Folklaw can feel its waistline expanding) and it didn’t want Underbelly swiping it.

Instead of contesting the order, Underbelly placed its tongue firmly in its cheek and renamed the burger the Cease & Desist Burger and had a laugh about the whole experience on Twitter – genius!

The Cease & Desist Burger now sits happily and legally on Underbelly’s lunch menu for the princely sum of $US14, but Folklaw reckons the publicity the restaurant has got from this story, which has been covered extensively by US media outlets, has been worth a lot more to it than that...

 

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Double Ds cause trouble for US restaurant
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
LCA president Fiona McLeod SC
Aug 17 2017
Where social fault lines meet the justice gap in Aus
After just returning from a tour of the Northern Territory, LCA president Fiona McLeod SC speaks wit...
Marriage equality flag
Aug 17 2017
ALHR backs High Court challenge to marriage equality postal vote
Australian Lawyers for Human Rights (ALHR) has voiced its support for a constitutional challenge to ...
Give advice
Aug 17 2017
A-G issues advice on judiciary’s public presence
Commonwealth Attorney-General George Brandis QC has offered his advice on the public presence of jud...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...