find the latest legal job
Banking Associate - 1-6PQE - Allen & Overy
Category: Banking and Finance Law | Location: United Kingdom
· Banking Associate - 1-6 PQE - Allen & Overy
View details
Academic Dean and Head of School of the TC Beirne School of Law
Category: Other | Location: Brisbane QLD 4000
· An outstanding opportunity · Provide educational, research and organisational leadership
View details
Senior Property Lawyer I Commercial Litigator
Category: Property Law | Location: Arncliffe NSW 2205
· Rapidly growing law firm, working with a highly experienced team in a high growth industry across all areas of property and strata law
View details
Senior Property Lawyer I Commercial Litigator
Category: Property Law | Location: All Sydney NSW
· Rapidly growing law firm, working with a highly experienced team in a high growth industry across all areas of property and strata law
View details
Senior Property Lawyer I Commercial Litigator
Category: Property Law | Location: Sydney NSW 2000
· Rapidly growing law firm, working with a highly experienced team in a high growth industry across all areas of property and strata law
View details
The laws of the game

The laws of the game

You might think sport and law make odd bedfellows but law firm PCS has a good feeling about pairing with the Greater Sydney RAMS.

You might think sport and law make odd bedfellows but People + Culture Strategies (PCS) managing principal Joydeep Hor (pictured) has a good feeling about pairing with rugby franchise the Greater Sydney RAMS.

The workplace relations law firm has entered into a three-year deal as principal naming rights sponsor for the team. This partnership will see players represent the firm wearing PCS-branded apparel throughout the new National Rugby Championship sponsored by Buildcorp

Folklaw was curious to find out what business a law firm has dabbling in sports. Hor gave us three reasons, “Firstly, we service a lot of clients, a lot of businesses that are based in an area represented by the RAMS team.

“Secondly, one of our focus points as a business is helping organisations build and create the right culture and we feel that we are really well placed to do that with a sporting franchise at the front end of their journey.

“Thirdly, the NSW Waratahs won the Super 15 rugby this year so rugby in NSW is certainly at a crescent point at the moment. “

Folklaw is a lover of all football codes but in western Sydney, the kids are talking league or soccer.

Aren’t they better bets? 

“Absolutely it’s the case that rugby league is considered to have much more popularity in those areas but what is unknown … is that there is a significant demographic there who are actually more inclined towards rugby union.

“If you look at the ethno-national backgrounds of a lot of people who live in those areas, there’s strong community representation from rugby playing nations.”

Ok mate, you make a good case. But, tell me Hor, is it all about charming future clients or is the firm a fan of the game?

 “I think that we’re fortunate that we haven’t had to do too much as a firm to keep attracting new clients to our business. We certainly do invest heavily in profile and our brand but most of our work comes from the word-of-mouth referrals.”

He said he was a huge fan of the game personally and that he hoped the sponsorship would help promote a “strong internal culture” of “team work, common interest and shared passion” at the firm.

“It’s already been a lot of fun.”

Hor addressed players and coaches at the launch (13 August) and was impressed with their level of interest in hearing about the firm’s values. (Folklaw wonders if this was just politeness as we probably would have nodded off…)

“Obviously, a law firm sponsoring a rugby team is not your classic combination … but when I got to explain the work that we do … and our unique value propositions I got a lot of interest in that from players and coaches and management.”

Given the problems players of both rugby codes continually seem to find themselves in (and that is big hello to you, Todd Carney and as for you Lote Tuqiri, Folklaw still remembers the circumstances surrounding your departure from the Wallabies) maybe rugby players and workplace lawyers have more in common than one would expect.

Hor definitely believes his firm has something to pass on to the sporting community.

“We want to make a difference within the RAMS and more broadly within the sport and translate those … principles that we share with so many clients … and really bring them into the fold in that space.”

Like this story? Read more:

Book commemorates diamond milestone for WA law society

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The laws of the game
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Gavel, legal book, criminal lawyers
Jan 19 2018
Three criminal lawyers named NSW magistrates
The NSW Attorney-General has announced the appointment of three new local court magistrates. ...
Warning
Jan 18 2018
Lawyer highlights ‘unintended consequences’ on SSM estate planning
A succession lawyer has warned that the right for same-sex couples to legally marry could have a sub...
drug rehabilitation services available in rural and remote communities
Jan 18 2018
ALS survey shines spotlight on insufficient rehabilitation services
A new survey posted by the Aboriginal Legal Service (NSW/ACT) has revealed an alarming insight into ...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...