AS SOME firms anticipate an increasingly competitive legal services market by merging with firms that have attractive strengths, others are determined that being independent is the only way to compete.
Speaking this week in an exclusive interview with Lawyers Weekly, Brisbane firm McInnes Wilson Lawyers practice chairman, Paul Tully, said his firm will not consider being part of a national association. Instead, Tully argued that the firm can compete by snapping up those clients that are disgruntled with their experience with top-tier firms.
“We compete in a certain market that we believe we are very good in. That market is effectively those clients that have become disenchanted with the services provided by national firms.”
Tully said many of the firm’s clients are previous mega firm clients that were “disenchanted” by a lack of partner involvement and a lack of communication.
Instead, a smaller firm can ensure excellent service, he said. “Larger corporate clients are finding that attractive rather than dealing with a whole bureaucracy of junior people they don’t know and have never developed a relationship with.”
See the full interview on page 28 this week.
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