find the latest legal job
Senior Associate - Litigation & Dispute Resolution
Category: Litigation and Dispute Resolution | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Come work for a firm ranked in Lawyers Weekly Top 25 Attraction Firms
View details
Associate - Workplace Relations & Safety
Category: Industrial Relations and Employment Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Employer of choice · Strong team culture
View details
Freelance Lawyers
Category: Banking and Finance Law | Location: All Perth WA
· Freelance opportunities through Vario from Pinsent Masons
View details
Freelance Lawyers
Category: Other | Location: All Adelaide SA
· • Qualified lawyer with a strong academic background
View details
Freelance Lawyers
Category: Other | Location: All Melbourne VIC
· • Qualified lawyer with a strong academic background
View details
Wrays plans to treble new Melbourne office within three years

Wrays plans to treble new Melbourne office within three years

Melbourne Wrays

Intellectual property specialist Wrays has expanded into Melbourne this month, bringing the firm's total number of offices to seven.

Wrays is looking to grow the central Collins Street office dramatically: “Over the next three years, we plan to treble the Melbourne office with the addition of more practitioners,” Melbourne-based principals Andrew Butler (pictured right) and David Chin (pictured left) told Lawyers Weekly.

“Our immediate plans are to have the Wrays brand recognised more widely in Melbourne and to provide a full, premium IP service,” the pair added.

Mr Butler worked at Allens as a patent and trademarks partner for over 21 years before joining Wrays in January 2015.

Mr Chin worked as an IP and commercial lawyer at the University of Melbourne and started at Wrays earlier this year. He has also previously worked at Blake Dawson (now Ashurst).

Beyond billable hour targets

Wrays opened the Melbourne office just as the firm moved over to a new business model that aims to form a stronger link between client service experience and remuneration.

Under the new model “the practitioner is rewarded entirely on his or her ability to win and retain clients,” Mr Butler and Mr Chin said.

Salaries are calculated as a fixed percentage of each lawyer’s billing, which incentivises lawyers to maintain a high level of client service.

“[Lawyers] like the freedom this flexible remuneration model brings, as it allows them not to worry about hitting billing targets,” the two continued.

Most Wrays lawyers still operate under the traditional salary model but promotion does not depend on which remuneration model lawyers choose.

Wrays has a “very active” client feedback process but pay is not directly linked to client satisfaction, according to the Melbourne principals.

“Each month 10-20 clients are telephoned and asked a number of questions about their client experience. Results are discussed at each board meeting.

“[Client feedback] is given the highest level of attention in the firm,” they said.

Billing is very flexible under the new Wrays business model, which “gives principals complete autonomy to agree on any billing regime providing it fits within a number of internal parameters, such as maintaining Wrays as a premium brand and profit margin”.

Fees are entirely based on what each individual client values: if the client prefers value-based pricing to billable hours, that can be accommodated. If the client needs certainty, fees can be fixed or capped.

“Sophisticated purchasers of legal services generally know what various matter types cost.

“Wrays recognises people choose and stay with their service provider due to the value of the service provided and the relationships they have with the individual,“ the principals concluded.

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Wrays plans to treble new Melbourne office within three years
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
microphone
Oct 20 2017
Podcast: One of law’s most infamous alumni – in conversation with Julian Morrow
In this episode of The Lawyers Weekly Show, Melissa Coade is joined by The Chaser’s Julian Morrow....
protest
Oct 20 2017
High Court overturns ‘excessive’ anti-protest legislation
Bob Brown’s recent victory in the High Court over the Tasmanian government was a win for fundament...
Blocked
Oct 20 2017
Changes to Australian citizenship laws blocked
Attempts to beef up the requirements to obtain Australian citizenship were thwarted this week, after...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...