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Law firm blog leaves heads spinning

Law firm blog leaves heads spinning

We’ve read some interesting writing here at The New Lawyer. We trawl law firm websites and regularly stumble on waffling client updates and legal insights of the ranting kind. But today’s offering from a law firm leaves our heads spinning.

We’ve read some interesting writing here at The New Lawyer. We trawl law firm websites and regularly stumble on waffling client updates and legal insights of the ranting kind. But today’s offering from a British law firm leaves our heads spinning.

Britain’s Legal Solutions Partnership’s blog, we believe, is what happens when partners are left to themselves without marketing sign-off.

As an example, consider John Holtom’s post on the site: “For your next divorce, use your loyalty points. Just think of the saving. Give your broken heart a little pat, just like that other supermarket. It’ll go some way towards your weekly purchase from the “Gud with fud” guys.

“Sell ‘em cheap, pile ‘em high. Or is it, pile ‘em high, sell ‘em cheap? I forget.

“Oops! That’s not what I mean is it? Lawyers!? Loyalty points. What nonsense!

“Oh, but didn’t you know, loyalty elevates economies of scale, doesn’t it? Turns the bottom of the market into one of those “Treat yourself” moments.

“Oh dear, I’ve mixed up another supermarket advertisers hook, haven’t I?”

The post goes on to talk about Brave New World, and considers Tesco Supermarket among other non-related things.

We move on to discover that this author Mr Holtom is the firm’s managing partner. And, in another strange twist, he looks awfully like every other member of staff.


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