Weâ€™ve read some interesting writing here at The New Lawyer. We trawl law firm websites and regularly stumble on waffling client updates and legal insights of the ranting kind. But todayâ€™s offering from a British law firm leaves our heads spinning.
Britainâ€™s Legal Solutions Partnershipâ€™s blog, we believe, is what happens when partners are left to themselves without marketing sign-off.
As an example, consider John Holtomâ€™s post on the site: â€œFor your next divorce, use your loyalty points. Just think of the saving. Give your broken heart a little pat, just like that other supermarket. Itâ€™ll go some way towards your weekly purchase from the â€œGud with fudâ€ guys.
â€œSell â€˜em cheap, pile â€˜em high. Or is it, pile â€˜em high, sell â€˜em cheap? I forget.
â€œOops! Thatâ€™s not what I mean is it? Lawyers!? Loyalty points. What nonsense!
â€œOh, but didnâ€™t you know, loyalty elevates economies of scale, doesnâ€™t it? Turns the bottom of the market into one of those â€œTreat yourselfâ€ moments.
â€œOh dear, Iâ€™ve mixed up another supermarket advertisers hook, havenâ€™t I?â€
The post goes on to talk about Brave New World, and considers Tesco Supermarket among other non-related things.
We move on to discover that this author Mr Holtom is the firmâ€™s managing partner. And, in another strange twist, he looks awfully like every other member of staff.