find the latest legal job
Corporate Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Highly-respected, innovative and entrepreneurial Not-for-Profit · Competency based Board
View details
Chief Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Dynamic, high growth organisation · ASX listed market leader
View details
In-house Projects Lawyer | Renewables / Solar | 2-5 Years PQE
Category: Generalists - In House | Location: All Australia
· Help design the future · NASDAQ Listed
View details
Insurance Lawyer (3-5 PAE)
Category: Insurance and Superannuation Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Dynamic organisation ·
View details
Legal Counsel
Category: Corporate and Commercial Law | Location: North Sydney NSW 2060
· 18 month fixed term contract · 3-5 years PQE with TMT exposure
View details
Pressure on to embrace social networking

Pressure on to embrace social networking

The pressure is on law firms to get their heads around social networking if they want to tap into the small-to-medium enterprise (SME) market, with new research showing that social networking…

The pressure is on law firms to get their heads around social networking if they want to tap into the small-to-medium enterprise (SME) market, with new research showing that social networking has been embraced by more than 40 per cent of SMEs.

The latest MSI Global Alliance Quarterly Business Survey, which polled more than 500 businesses, showed that 43 per cent of SMEs now use social networking sites and tools to assist their businesses in areas such as direct communication with clients, managing alumni groups and in recruiting staff.

In addition, 52 per cent respondents said that they believe social networking is valuable from a business perspective; with 48 per cent saying it could help them better communicate with clients.

For those respondents already using social networking in their business, the areas where it bought the most value were connecting with business colleagues (41 per cent), building brand awareness (29 per cent), and "growing my businesses" (31 per cent).

Of the different social networking tools available, sites such as Facebook, MySpace and LinkedIn were the most popular (39 per cent), followed by forums (12 per cent), blogs (7 per cent), micro-blogging sites such as Twitter (5 per cent) and content communities such as YouTube (3 per cent).

However, not all businesses have been won over, with 40 per cent of respondents saying they do not intend to incorporate social networking into their marketing and business plans in the next 12 months. In addition, 20 per cent of respondents still believe social networking holds no value for them, with another 28 per cent undecided.

Related articles

>> Making the connection: networking for busy lawyers

>> Firms tackle the Facebook debate

>> Professional social networking: LinkedIn

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Pressure on to embrace social networking
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
LCA president Fiona McLeod SC
Aug 17 2017
Where social fault lines meet the justice gap in Aus
After just returning from a tour of the Northern Territory, LCA president Fiona McLeod SC speaks wit...
Marriage equality flag
Aug 17 2017
ALHR backs High Court challenge to marriage equality postal vote
Australian Lawyers for Human Rights (ALHR) has voiced its support for a constitutional challenge to ...
Give advice
Aug 17 2017
A-G issues advice on judiciary’s public presence
Commonwealth Attorney-General George Brandis QC has offered his advice on the public presence of jud...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...