A number of the top firms in the United Kingdom are losing out to the new entrants in the market which have established an influential online presence through social media networks.
As reported by The Lawyer, the 'Klout score' of UK firms, calculated by social media site Klout, identified QualitySolicitors, which is a group of UK law firms under one national brand, as having the most influential online presence in the UK legal market.
Coming in at number two was national firm Cobbetts, followed by Allen & Overy, while Hogan Lovells took 23rd place and Clifford Chance, which has 1,223 Twitter followers, was ranked 33rd.
To achieve the 'Klout score', Klout measures a firm's social media influence across networking platforms such as Twitter and Facebook, looking at the firm's audience, reach, influence and engagement.
"The future of the legal market lies with brands and those law firms who ignore or pay lip service to the importance of online engagement will pay a heavy price," QualitySolicitors founder and chief executive Craig Holt told The Lawyer.
A spokesperson for Hogan Lovells told The Lawyer: "Social media needs to be used appropriately and in the context of the people you're aiming it at. It sits alongside and can supplement other ways of communicating with the market and adds to what we do."