find the latest legal job
Senior Associate - Litigation & Dispute Resolution
Category: Litigation and Dispute Resolution | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Come work for a firm ranked in Lawyers Weekly Top 25 Attraction Firms
View details
Associate - Workplace Relations & Safety
Category: Industrial Relations and Employment Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Employer of choice · Strong team culture
View details
Freelance Lawyers
Category: Banking and Finance Law | Location: All Perth WA
· Freelance opportunities through Vario from Pinsent Masons
View details
Freelance Lawyers
Category: Other | Location: All Adelaide SA
· • Qualified lawyer with a strong academic background
View details
Freelance Lawyers
Category: Other | Location: All Melbourne VIC
· • Qualified lawyer with a strong academic background
View details


Young lawyers will be the agents of change the legal profession needs to embrace social media in 2012.The managing partner of Marque Lawyers, Michael Bradley, said his firm is keen to deepen its…

Young lawyers will be the agents of change the legal profession needs to embrace social media in 2012.

The managing partner of Marque Lawyers, Michael Bradley, said his firm is keen to deepen its engagement with law students and young lawyers next year as the firm considers more ways to take advantage of social media.

"[Young lawyers and law students] will be the agents of the change our profession so badly needs, and we'd like to keep talking with them," said Bradley, adding that engaging with social media has been a "revelation" for his firm, which this year recruited two summer clerks via Twitter.

"Social media is a very powerful tool. It's also dynamic and developing rapidly. Twitter, for example, is finding its own feet as we watch and experiment with how to use it."

But according to Minter Ellison IP and technology partner Paul Kallenbach, Twitter is something that "anyone outside the Y generation is still coming to grips with".

"Young lawyers are immersed in [social media] generally, so they're very quick to pick it up," said Kallenbach.

When it comes to blogs, which Kallenbach believes are "becoming mainstream" and "almost expected to be part of [a professional service firm's] content armoury", young lawyers are also in familiar territory.

"Younger lawyers are immersed in the sort of voice that blogs have and I think they're very quick to pick up the often more informal tone and briefer, more jaunty sort of voice," said Kallenbach.

While young lawyers are increasingly being relied upon to drive social media initiatives within law firms, Kallenbach said there has also been a "greater acceptance" of social media across all demographics.

"There's a greater acceptance of other channels, like LinkedIn, for example: it's not just for the Y generation, it has application across everyone," he said. "I think LinkedIn has taken a real resurgence in the last six to 12 months."

Kallenbach said Minters plans to expand its use of blogs in the near future, while Marque plans to expand its use of social media progressively, and "watch closely" as new types of forum come into existence.

"The clerkship Twitter campaign was awesome fun and we might do it again, or we might do something completely different," said Bradley, adding that social media has been beneficial for the firm in a business sense, and has also "made life just that bit more fun".

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Scales of Justice
Oct 19 2017
‘Ego status’ compelled ex-lawyer to defraud $2.97m, court told
Debarred lawyer John Gordon Bradfield told an NSW District Court that he was driven by “ego status...
Australian Lawyers Alliance (ALA), Queensland’s new industrial manslaughter legislation,
Oct 19 2017
ALA welcomes ‘tough’ Qld manslaughter laws
The Australian Lawyers Alliance (ALA) has welcomed Queensland’s new industrial manslaughter legisl...
Legal podcasts, tune in, microphone
Oct 19 2017
Legal podcasts you have to tune in to right now
The rise of the internet has hailed in a new dawn for storytelling. Here’s our top pick of podcast...
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...