find the latest legal job
Part Time Risk & Compliance Officer
Category: Other | Location: Brisbane QLD 4000
· Brisbane City · Flexible Part Time Hours
View details
Infrastructure Lawyer/SA
Category: Construction Law | Location: Sydney CBD, Inner West & Eastern Suburbs Sydney NSW
· Global elite law firm · Dedicated Infrastructure team
View details
In-House Legal Counsel (Mid to Senior)| Regulated Markets (Energy and Gas)
Category: Generalists - In House | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Full PD on Request · Exciting High Impact Role
View details
Family Lawyer
Category: Family Law | Location: Eastern Suburbs Melbourne VIC
· Boutique Firm · Great Reputation
View details
Infrastructure Lawyers
Category: Construction Law | Location: All Perth WA
· We'd be particularly interested to hear from you if you were a lawyer who knows your way around the infrastructure and energy sectors.
View details
What will the millennial legal market look like?

What will the millennial legal market look like?

Promoted by Lawyers On Demand

In May, Lawyers On Demand released their fourth report authored by leading legal market analyst Jordan Furlong titled, The Rise of the Millennial Lawyer, which centred on how millennials have begun to drive a seismic shift in the legal profession.

A SIGNIFICANT cultural shift is upon us as millennial lawyers begin to outnumber the baby boomer generation in the workforce. Our recent industry report outlined 14 ways this generation is changing the rules.

As Jordan Furlong points out, “The market is changing from a dormant, lowtech, individualistic system to a dynamic, high-tech, collaborative one.” At LOD, we are seeing the transformation already as our clients’ demands change, their buying power increases and the market generally becomes more sophisticated. Millennial lawyers are driving this change through a combination of increasing market pressures and their generational propensities.

So what are millennial GCs demanding from their suppliers, and how will this impact law firms?  Below we list some of the key expectations outlined in our report.


1. Diverse

Not just a fad, millennials take diversity issues seriously. They want to make the world a better place. And they expect their service providers to also take it seriously. The leadership profile of law firms is changing (albeit slowly) in response.

Many firms now have diversity targets and the ethnic and gender diversity in senior positions is gradually changing. Real change will happen however when firms move away from traditional hourly rate billing and promote value-based billing – a structural change that enables more flexible ways of working, resulting in more women able to remain in or return to the workforce. With over 65 per cent of our workforce female, we are certainly seeing this shift at LOD.


2. Multidisciplinary

As deals and businesses become more complex, legal teams will increasingly need to include non-legal specialists as integral members of their teams to achieve the best results.

We are already seeing an increase in the need for regulatory and compliance professionals, for example. The result: millennial-led law firms will increasingly become multidisciplinary or strategically aligned with other specialists and the pure legal partnership will be a dinosaur.


3. Predictably priced

There is no doubt that millennials dislike time-based billing – don’t we all? Their desire for flat fee structures and other flexible pricing models will result in the billable hour being the exception to the rule. It will also put pressure on law firms to provide value and certainty as GCs increasingly use analytics to measure cost and productivity.

Our experience reflects this, with the success of our On Site fixed pricing and our On Call retainer pricing – matching our clients’ needs for both flexibility and pricing certainty.


4. Choice

Millennials are demanding choice.  In all consumption decisions, they have choice available to them more than ever before.  So why wouldn’t they demand choice and determine the best option available to them in buying of legal services?

Loyalty to a single law firm is rare already with loyalty shown more to individuals with specialist expertise and clients are far more willing to explore alternate legal service offerings.  One of our banking clients has even created a dedicated alternative legal services panel.


5. Customisation

One size does not fit all. Bespoke is the word of the day. The millennial clients want solutions tailored to their needs and interests. What this means for law firms and legal providers is that they will be required to give their clients exactly what they want, immediately, while allowing the client to have control over as much of the process and product as possible.

Working in partnership with suppliers will be critical. Millennials want to be treated like a partner and not just a purchaser.


Millennials will lead the in-house teams and law firms of tomorrow, and we need to be ready for this inevitable shift and what that means for the industry. But, as Jordan Furlong says, “Tomorrow is here.” This generation is not afraid to take their business elsewhere if left unsatisfied. It will be the legal service providers who adjust and adapt to the changes upon us, who will dominate the legal market.


To view the entire report, The Rise of the Millennial Lawyer, visit


Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

What will the millennial legal market look like?
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Law Council of Australia
Nov 21 2017
LCA calls for urgent adoption of ‘game-changing’ recommendation
The Law Council of Australia has urged for the immediate adoption of a key recommendation put forwar...
Sally Wheeler
Nov 20 2017
ANU College of Law appoints new dean
A distinguished legal academic and the former head of law of a higher education institution in Irela...
Nov 17 2017
It's time for politicians to commit to eradicating domestic violence
The national shame of domestic violence cannot be left unaddressed, writes Christine Smyth. ...
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...