Beyond efficiency: how AI-first law firms are building new revenue streams and deeper client relationships

AI adoption is accelerating across the legal profession, but most firms are still focused on efficiency rather than what AI makes possible beyond internal productivity. As adoption moves from experimentation into everyday practice, the firms gaining an advantage are beginning to rethink not just how legal work gets done, but how services are delivered, priced, and experienced by clients.

In this session, we will explore how AI-first law firms are turning technology into a foundation for growth. Discover how connected workflows, purpose-built legal AI, and client-facing tools can create new revenue opportunities, strengthen relationships, and differentiate firms in an increasingly competitive market.

Join us for a deep dive into:

• Moving from AI experimentation to embedded infrastructure.
• Why connecting the full legal workflow matters more than adding another chatbot.
• The opportunities AI creates beyond efficiency for SME and mid-market firms.
• Using client-facing AI to create deeper engagement and recurring revenue.
• The importance of verification, citations, security, and responsible data handling.
• What firms should prioritise over the next 12 months to become genuinely AI-first.