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Swaab CEO departs for new career

Swaab CEO departs for new career


Bronwyn Pott has decided to step down as CEO of Swaab Attorneys after 11 years in the role.

“It's time,” Ms Pott said. “As a group, the partners have grown and matured and need a lot less guidance than they did five years ago. The hard yards for succession are done, so it was the right time for everyone.”

Under her leadership, the firm has taken the “slow path” of organic growth through lateral hires, she said.

“Our culture is very important to us and we wanted to create something that was sustainable, as well as capable of standing us apart.

“I think we created something very special, something a bit different, and something which I'm very proud of.”

During her time as CEO, she said, the delivery of legal services has shifted significantly, with technology becoming a big enabler for different delivery models and de-bundling meaning firms have to work harder “to stay relevant and continue to demonstrate value”. 

“Leaving will be a significant wrench. However, the knowledge and networks I have gained at Swaab will form the basis of my next career. I have a number of plans and will share these when I have finished my time with Swaab at the end of July.”

Swaab managing partner Mary Digiglio said Ms Pott’s wise counsel and friendship will be missed.

"Bron is an outstanding professional who has helped carve the culture and success of Swaab since she joined the firm 29 years ago.”

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Swaab CEO departs for new career
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