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Domino’s makes headway in Danish market
Thomson Geer has advised Domino’s Pizza Enterprises on its expansion into the Danish market.
Emma Musgrave
Firm: Thomson Geer (Domino’s Pizza Enterprises)
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Deal: Thomson Geer has advised Domino’s Pizza Enterprises Limited (DPE) on its entry into the Danish market through the acquisition of the company-owned stores and other assets of Domino’s Pizza Scandinavia, which entered into administration in March and has ceased trading.
Value: €2.5 million
Area: M&A
Key players: The Thomson Geer team was led by partner Eugene Fung and lawyer Thomas Gardner.
Deal significance: According to a statement from Thomson Geer, this acquisition represents an additional growth platform for DPE’s European operations, increasing the future store count target in Europe by 150 stores.
DPE expects to restart operations in Denmark with approximately 20 corporate stores and a small number of franchise stores within the next year. DPE will use its business know-how to carefully reinvigorate operations in Denmark, which will be led by senior executives within DPE Europe, the statement read.
“We congratulate DPE on its entry into the Danish market and are delighted to have worked with DPE on this transaction, which consolidates its position as the leading pizza brand across Europe,” noted Thomson Geer partner Eugene Fung.
