Amorepacific acquires 49% interest in Rationale

By Tony Zhang|20 May 2020

Hall & Wilcox has advised Amorepacific, the world’s 12th largest cosmetics company, on its investment in Australian luxury skincare brand Rationale.

Firms: Hall & Wilcox (Amorepacific)

Deal:  Hall & Wilcox has advised Amorepacific with the investment, which represents the beauty and cosmetic giant’s first investment in an Australian brand in the Australian market. 

Amorepacific is Korea’s leading beauty company with a portfolio of more than 20 cosmetics, personal care and health brands, including Sulwhasoo. 


Value: Undisclosed.

Area: M&A

Key players: Corporate and commercial partners Ed Paton and John Hutchinson, together with senior associate Chevi Levin, led the Hall & Wilcox team, which included a cross-practice collaboration of the firm’s corporate, employment and property groups.

Deal significance: Together with Amorepacific, Rationale now plans global expansion across South Korea, the UK, US, Hong Kong and Singapore.

“I am delighted that we were able to help Amorepacific acquire a significant minority interest in Rationale Group,” M&A partner Mr Paton said.


“The transaction will help strengthen Amorepacific’s luxury portfolio, as well as secure leadership in the personalised cosmetics category. We look forward to continuing our relationship with Amorepacific in Australia and working with such an innovative company.”

Hall & Wilcox provided advice on all aspects of the transaction, from preliminary stages, legal due diligence, negotiating the sale agreement and the shareholders’ deed for the ongoing voting rights and achieving successful completion of the transaction.

The Hall & Wilcox team also assisted with the deal structuring, employment law, property law aspects and health law regulatory and compliance advice.

Amorepacific acquires 49% interest in Rationale
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