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‘28 by Sam Wood’ acquired for $71.2m

Exercise and nutrition program “28 by Sam Wood” has been acquired by Melbourne-founded genomics company myDNA.

May 17, 2022 • By Jerome Doraisamy
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Firm: KCL Law (myDNA)

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Deal: Melbourne-founded genomics company myDNA has successfully acquired exercise and nutrition program “28 by Sam Wood”, one of Australia’s most popular at-home digital fitness programs, with more than 400,000 participants since its inception, in a $71.2 million deal.

 
 

Area: M&A

Value: $71.2 million

Key players: The KCL team was led by principal Darren Brown (pictured), who was assisted by principal Daniel Kovacs, special counsel Roger Rothfield, head of property Morgan Scholz, and senior associate Nadeem Hekmat.

Deal significance: Mr Brown said: “I congratulate my client myDNA on the successful acquisition of the exercise and nutrition program 28 by Sam Wood.

“I wish them all the best with their aspirations to further expand the platform into global markets.”

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Jerome Doraisamy

Jerome Doraisamy

Author

Jerome Doraisamy is the managing editor of professional services (including Lawyers Weekly, HR Leader, Accountants Daily, and Accounting Times). He is also the author of The Wellness Doctrines book series, an admitted solicitor in New South Wales, and a board director of the Minds Count Foundation.

You can email Jerome at: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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