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One of Australia’s largest law firms is undergoing a dramatic shake-up by rebranding, splitting its operations, and unveiling a new AI-focused legal practice.
Thomson Geer has embarked on a major shake-up, splitting its operations into two businesses and launching a new standalone firm, Faculti Lawyers, in what the national law firm has described as a “strategic separation”.
Adrian Tembel, chief executive partner of Thomson Geer, explained that the dual launch represents a major milestone in the firm’s modern evolution, giving both brands clearer identities in the market and a stronger platform to communicate what they each do best.
“This is another step and a significant milestone in our firm’s modern history,” Tembel said.
“The launch of Faculti Lawyers as a standalone incorporated spin-out firm is another significant step in the group’s evolution.
“The move to Thomsons and the launch of Faculti Lawyers give each brand the ability to be understood more clearly for what it does best.”
Tembel also shared that the transition to “Thomsons” reflects the firm’s confidence in its growth and capabilities after several years of strategic investment across key practice areas.
“Our transformation has been deliberate, steady, and grounded in real capability,” Tembel said.
“We have invested in areas where we believe we can compete at the highest level, and we have built practices that are now recognised nationally and internationally for the quality of their work.”
The newly launched Faculti Lawyers will operate as a specialised incorporated legal practice for institutional clients managing portfolios of “business-as-usual” legal work, where accuracy, speed, and cost efficiency are critical.
“The firm has been designed around the operational realities of large institutional clients. Our clients are managing active legal portfolios that operate continuously and at scale,” Tembel said.
At the core of Faculti Lawyers’ operations is a model that combines lawyers, technologists, and operational specialists, with its proprietary AI platform, Fai, sitting at the centre of its delivery system.
Tembel explained that while technology will play a key role in how Faculti Lawyers operates, qualified lawyers will remain firmly at the centre of the process.
“Faculti Lawyers is built for that environment. The technology matters, but so does legal judgement. The model is built around both,” Tembel said.
“Qualified lawyers remain central to the Faculti Lawyers delivery model. The objective is not to remove lawyers from the process.
“It is to ensure legal expertise is applied where it matters most, supported by technology that improves consistency, speed, governance, and reporting.”
Thomson Geer indicated that existing client arrangements will continue in the ordinary course, with Thomsons and Faculti Lawyers set to operate in a “close working relationship”.
The national law firm boasts a workforce of more than 800 people – including over 155 partners – operating across six of Australia’s major legal markets: Sydney, Melbourne, Brisbane, Perth, Adelaide, and Canberra.
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