find the latest legal job
Corporate/Commercial Lawyers (2-5 years PAE)
Category: Corporate and Commercial Law | Location: Adelaide SA 5000
· Specialist commercial law firm · Long-term career progression
View details
Graduate Lawyer / Up to 1.5 yr PAE Lawyer
Category: Personal Injury Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Mentoring Opportunity in Regional QLD · Personal Injury Law
View details
Corporate and Commercial Partner
Category: Corporate and Commercial Law | Location: Adelaide SA 5000
· Full time · Join a leading Adelaide commercial law firm
View details
In-house Legal Counsel & Commercial Lawyers
Category: Corporate and Commercial Law | Location: All Sydney NSW
· Providing lawyers with flexibility and control over when they work, how they work and who they work for.
View details
In-house Legal Counsel & Commercial Lawyers
Category: Corporate and Commercial Law | Location: All Melbourne VIC
· Providing lawyers with flexibility and control over when they work, how they work and who they work for.
View details
Firms look to brand-building to overcome skills shortage

Firms look to brand-building to overcome skills shortage

As nearly 70 per cent of organisations face a skills shortage, many firms are now focusing on improving their employment brand to attract much-needed talent.According to a 2011 Hays white paper,…

As nearly 70 per cent of organisations face a skills shortage, many firms are now focusing on improving their employment brand to attract much-needed talent.

According to a 2011 Hays white paper, Bridging the Skills Gap, creating a strong employment brand to attract like-minded candidates aligned to the values of the business is a key strategy currently being adopted by a number of organisations to overcome existing skills shortages.

"The epidemic of absent skills is one of the most important issues affecting the labour market today," says Hays director Nick Deligiannis. "The skills lacking vary between regions and sectors but the question facing employers and governments remains the same: how do we respond and close the gap?"

As organisations attempt to overcome the skills shortage, improving a firm's brand is becoming increasingly important - particularly for those firms in Brisbane and Perth.

According to the 2011 Mahlab Recruitment Survey, organisations in Perth and Brisbane are facing a significant shortage of quality lawyers, leading to a highly competitive market in which employers often compete for the same pool of lawyers.

"This high level of competition has led to upward pressure on salaries, particularly amongst lawyers with a highly sought after skill set," the survey states. "Energy, resources, engineering, construction and infrastructure organisations are often paying at the top end of the Australian market to secure quality lawyers."

To adequately improve an employment brand, firms need to be consistent, according to Hays.

"If you claim to support work/life balance or ongoing development, but do not provide ongoing training, study leave or flexible rosters, the reality of your workplace does not match your promised value," the report states.

In another Hays survey conducted this year, 32 per cent of respondents said the experience of working for their employer was nothing like the company claimed it would be, with just 26 per cent claiming their experience of working for their employer was what they were expecting.

"The impact of not being consistent or delivering what your values promised during the recruitment process will be seen in turnover levels."

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Firms look to brand-building to overcome skills shortage
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Scales of Justice
Dec 15 2017
Timing ‘critical’ in unusual contempt of court ruling
A recent case could have interesting implications for contempt of court rulings, according to a Ferr...
Dec 14 2017
International arbitration and business culture
Promoted by Maxwell Chambers. This article discusses the impact of international arbitration on t...
Papua New Guinea flag
Dec 14 2017
World-first mining case launched in PNG
Citizens of Papua New Guinea have launched landmark legal proceedings against the country’s govern...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...