A Melbourne-headquartered firm has revealed it is undergoing a complete rebrand, which will include a name change and new, modern offices from March 2017.
Kliger Partners has announced it will be renamed to KCL Law and relocate to newer and sleeker offices that span two levels at 555 Lonsdale Street, Melbourne.
The 35-year-old firm said the move comes as it looks to reinvent itself as a modern workforce in Australia’s legal market.
“Since 1981, the firm has been trusted to advise and represent some of Australia’s most respected businesses, individuals, start-ups and entrepreneurs,” said principal lawyer Sam Frey.
“As we move into new times with new challenges, we recognise the need to better communicate our full suite of services.
“While we have diversified and developed specialised expertise, we never lost touch with our heritage and values. We envision the new brand, KCL Law, will help us communicate to our clients what we stand for and what they can expect.”
Mr Frey said the new offices were designed by BRM Projects, and aim to offer employees both modern and flexible workspaces, as well as individual meeting rooms for clients and staff.
“The custom fit will improve efficiencies and help us transition to a paper-light environment with more electronic solutions, interactive meetings and a range of customisable spaces,” he added.
“Our rebrand and relocation reaffirms our commitment to clients as a responsive full-service law firm, led by a diverse and progressive group of expert principal lawyers.”