Boutique capitalises on cloud disruption

30 April 2017 By Tom Lodewyke

A boutique firm in Brisbane has announced a partnership with cloud-based document platform NowInfinity.

View Legal, a specialist estate planning and tax law firm, announced last week that it has formed a strategic partnership with NowInfinity.


The two have merged their digital business units, improving NowInfinity’s scope by giving its clients access to legal advice from View Legal. 

“The partnership and merger provide accountants and bookkeepers, financial advisers, SMSF specialists and administrators and legal firms with a whole new level of solutions,” said NowInfinity CEO Amreeta Abbott.

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“It enhances the NowInfinity platform, enabling members to efficiently create, collaborate and manage specific governance and life events for their clients.” 

Ms Abbott said View Legal’s innovative approach to the delivery of legal services was a good fit with NowInfinity. The law firm positions itself as a ‘disruptor’ in the market, offering upfront fixed pricing and flexible services to meet clients’ needs.

The partnership with NowInfinity will enable greater collaboration between the firm’s lawyers and accounting, SMSF and financial services professionals.

“First cab off the rank will be a new estate planning solution designed to eliminate the traditional barriers that have previously limited end-to-end client advice between accountants, financial advisers and lawyers,” said Ms Abbott.

View Legal director Matthew Burgess, a finalist in the Taxation category at the Lawyers Weekly Partner of the Year Awards last Friday, added that the centrepiece of the firm’s offering is the use of technology to improve client service.

“Our partnership and merger with NowInfinity, the leading provider in this space, is exceptionally exciting and exemplifies the true meaning of synergy,” he said.

Boutique capitalises on cloud disruption
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