find the latest legal job
Senior Associate - Litigation & Dispute Resolution
Category: Litigation and Dispute Resolution | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Come work for a firm ranked in Lawyers Weekly Top 25 Attraction Firms
View details
Associate - Workplace Relations & Safety
Category: Industrial Relations and Employment Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Employer of choice · Strong team culture
View details
Freelance Lawyers
Category: Banking and Finance Law | Location: All Perth WA
· Freelance opportunities through Vario from Pinsent Masons
View details
Freelance Lawyers
Category: Other | Location: All Adelaide SA
· • Qualified lawyer with a strong academic background
View details
Freelance Lawyers
Category: Other | Location: All Melbourne VIC
· • Qualified lawyer with a strong academic background
View details
‘We aren’t McDonald's’: NewLaw franchise model pushes past prestige hang-up

‘We aren’t McDonald's’: NewLaw franchise model pushes past prestige hang-up

Growing interest in the franchise model for law firms suggests that the initial concerns about how appropriately the method works in law have faded.

When Meda Royall first launched her law firm franchisee model, she was clear about what her business offering is all about: franchising.

“Contrary to general advice we never wanted to make a secret out of the fact that we are a franchise, we’re not going to dress it up and pretend it’s something different,” Ms Royall said.

Speaking to Lawyers Weekly about market interest in her company, one of the latest entrants on Australia’s NewLaw scene, she admits that there was initial resistance from the legal community to the notion of franchising, mostly for the association of the word with fast-food chains.

“For professional services, I think generally it is a little bit of a difficult concept to deal with. They don’t want to be seen as burger flippers at the end of the day,” Ms Royall said.

“What this has meant is educating lawyers to just say ‘we are not McDonald's, we are very different to that’.”

Ms Royall said that once lawyers understand and accept what franchising is all about, the financial appeal of operating under her model is an easy sell.

Despite early resistance from lawyers to any idea that included the words ‘law’ and ‘franchise’ in the same sentence, she said the days of having to get lawyers to warm to the concept are on their way out. The tables have turned and the rapid growth her business is testament to that.

In February, the Victorian-based lawyer took her NewLaw business, Your Law Firm, to market and within five months a legal practitioner had come on board. The most recent Your Law Firm franchisee signed up within three weeks of her first meeting with the NewLaw group.

Ms Royal said that by next year another six lawyers will have joined, bring the total number of franchisee lawyers to 13.

“It’s a very exciting time for us and we have had an incredible, very rapid growth,” Ms Royall said.

She likened the decision to becoming a franchisee with Your Law Firm as akin to becoming an equity partner in a traditional law firm, except without the shopfront, hierarchy or internal politics.

To date, the group’s lawyers comprise mostly of former top and mid-tier partners, including a few ex in-house lawyers.

Ms Royall said that while the motivation to consider working under her franchising model is different for each person, the benefits they enjoy are the same. It offers lawyers more autonomy and self-determination in their work and frees up more time for the other, equally important aspects of their lives, she suggested.

“Lawyers are starting to see the merit of the franchise model. They’re starting to accept the idea and actually embrace it,” Ms Royall said.

“Optometrists have done it, accountants have done it and financial advisers have done it – why not lawyers?”

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

‘We aren’t McDonald's’: NewLaw franchise model pushes past prestige hang-up
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
microphone
Oct 20 2017
Podcast: One of law’s most infamous alumni – in conversation with Julian Morrow
In this episode of The Lawyers Weekly Show, Melissa Coade is joined by The Chaser’s Julian Morrow....
protest
Oct 20 2017
High Court overturns ‘excessive’ anti-protest legislation
Bob Brown’s recent victory in the High Court over the Tasmanian government was a win for fundament...
Blocked
Oct 20 2017
Changes to Australian citizenship laws blocked
Attempts to beef up the requirements to obtain Australian citizenship were thwarted this week, after...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...