PwC Australia absorbs advisory firm

PwC Australia absorbs advisory firm

19 October 2021 By Lauren Croft
Carl White

An international law firm advisory has joined PwC Australia, in what the NewLaw firm is calling a new era for law transformation.

CXINLAW, led by Carl White, has officially joined the PwC ranks to spearhead a new service offering focused on law firm transformation and client experience.

Mr White has a plethora of experience working with emerging, boutique and mid-tier law firms to improve the legal experience delivered to clients at every point of their journey. In turn, the PwC NewLaw team, led by partner Mick Sheehy, has worked with a number of in-house teams in the public and private sector to improve the way legal services are delivered and use data, technology, and new delivery models to unlock future value.

“The expertise and market reputation Carl and CXINLAW boast in the law firm sector is a perfect fit for PwC NewLaw,” Mr Sheehy said.


“The transformation work we do with corporate and government legal departments translates naturally to law firms, and CXINLAW helps make our new offering a very compelling one.”

Mr White said that it was “an incredibly exciting time to be working in the legal industry.”

There are so many developments, innovations and disruptions that create enormous opportunities for industry professionals and clients alike. While we’re at the beginning of accelerated change for the legal industry, these are not advances that have been developed overnight,” he said.

“The service offering we will bring to our clients is a result of being at the forefront of preparing the legal industry, and specifically law firms, for such change. It’s fantastic to now be in a position to drive transformation for both the legal department buyer and law firm seller.

CXINLAW was established in the UK in 2012 and opened offices in Australia in 2014. Mr White has written market-disrupting client experience research and said that he hopes to translate many of the services offered to clients in his new role with PwC Australia, including optimising client experience, digitisation, and the better use of technology, service culture, strategy, and other transformation levers.


“Key participants in the legal industry – whether they be law firms or in-house teams – are under more pressure than ever to deliver legal services more effectively and efficiently,” he said.

“Our focus is on supporting and guiding clients to build the cutting-edge legal functions of the future, with a focus on providing strategic consulting, technology and outsourcing solutions.”

PwC Australia absorbs advisory firm
Intro image
lawyersweekly logo