“Big firms are far more targeted on the big corporate clients within the industry, such as the national broadcasters, the big record labels and film companies,” Kay told Lawyers Weekly.

“We are more focused on the talent … advising the smaller players in the industry that wouldn’t have the budget to afford the larger firms,” he added.

Hughes believes there are a number of gaps in the legal services being provided to the industry already, and by making the firm independent and giving it free rein to work how it liked, she felt it would be in a position to fill those gaps.

“The advertising industry, like other creative industries, has a number of vulnerabilities in relation to its relationship with lawyers. That is the fact that the advertising industries are often quite isolated from the law so for them to bridge the knowledge gap required is difficult. They really need the help of specialists,” said Hughes, who is married to Evan Hughes, manager of the renowned The Hughes Gallery in Sydney.

The firm offers legal advice on a range of different areas of the law, including: intellectual property; defamation; media; employment; commercial and corporate, and dispute resolution.

Kay added that the culture of the firm will prove attractive to its creative client base, which can often feel uncomfortable or intimidated approaching the big firms for advice.

“We are both very personally and emotionally invested in this area and have very close personal connections to the industry. So we know how difficult dealing with lawyers can be for people in this area,” said Kay.