find the latest legal job
Senior Associate - Litigation & Dispute Resolution
Category: Litigation and Dispute Resolution | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Come work for a firm ranked in Lawyers Weekly Top 25 Attraction Firms
View details
Associate - Workplace Relations & Safety
Category: Industrial Relations and Employment Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Employer of choice · Strong team culture
View details
Freelance Lawyers
Category: Banking and Finance Law | Location: All Perth WA
· Freelance opportunities through Vario from Pinsent Masons
View details
Freelance Lawyers
Category: Other | Location: All Adelaide SA
· • Qualified lawyer with a strong academic background
View details
Freelance Lawyers
Category: Other | Location: All Melbourne VIC
· • Qualified lawyer with a strong academic background
View details
Green trade marks not what they seem

Green trade marks not what they seem

An analysis on the filing of trade marks has found that an increasing number of companies are falsely claiming to be selling environmentally friendly products.Griffith Hack's report, The green…

An analysis on the filing of trade marks has found that an increasing number of companies are falsely claiming to be selling environmentally friendly products.

Griffith Hack's report, The green trade mark boom - gold or grey? released this week found that 3800 "green" trade marks have been filed in Australia from January 2003 to September 2009.

A green trade mark is one in which a product uses green lettering or terms such as green, eco, nature, carbon neutral, or symbols such as a planet or a tree.

The report found that the use of such symbols has increased as a percentage of total trade marks filed, from 0.7 per cent in 2004 to 1.9 per cent in 2009.

However, the report also found that the threat of "greenwashing" has also increased.

This is a term used to describe the situation where companies make environmental claims on its branding that it can't support. The report notes that in 2008, Choice commented that "greenwashing is out of control on supermarket shelves".

"Green marketers might be their own worst enemies," Chris Sgourakis, a principal with Griffith Hack said. "They can get so carried away by unsubstantiated green claims that consumers just get put off."

Sgourakis is the head of the firm's clean and sustainable technology group, formed in 2008. He believes that if the level of "greenwashing" continues at its present rate, it could affect the volume of green trade mark filing in the future.

"As consumers start to get cynical, we may see a plateau of green trade marks as the market corrects itself," he said.

Sgourakis believes that greenwashing is more prevalent in smaller companies, who are able to "fly under the radar more" with their corporate branding than larger businesses.

"The ACCC is more likely to come after a larger, more well known company than a smaller one," he said.

The report also revealed that more than four million Australians are seen as "eco-aware consumers", with their expenditure expected to top $22 billion this year.

Goods and services most represented in green trade marks include floor coverings, building materials and paints.

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Green trade marks not what they seem
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Oct 20 2017
Podcast: One of law’s most infamous alumni – in conversation with Julian Morrow
In this episode of The Lawyers Weekly Show, Melissa Coade is joined by The Chaser’s Julian Morrow....
Oct 20 2017
High Court overturns ‘excessive’ anti-protest legislation
Bob Brown’s recent victory in the High Court over the Tasmanian government was a win for fundament...
Oct 20 2017
Changes to Australian citizenship laws blocked
Attempts to beef up the requirements to obtain Australian citizenship were thwarted this week, after...
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...