find the latest legal job
Corporate Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Highly-respected, innovative and entrepreneurial Not-for-Profit · Competency based Board
View details
Chief Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Dynamic, high growth organisation · ASX listed market leader
View details
In-house Projects Lawyer | Renewables / Solar | 2-5 Years PQE
Category: Generalists - In House | Location: All Australia
· Help design the future · NASDAQ Listed
View details
Corporate Lawyer
Category: Generalists - In House | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· 12 months fixed term opportunity
View details
Property lawyer - Melbourne
Category: Property Law | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Impressive client list, national firm · Well-led and high-performing team
View details
Marketing discretionary? Not in the mid-tier

Marketing discretionary? Not in the mid-tier

Marketing professionals in law firms are surviving the downturn, according to one recruiter, and a pick-up in position openings across mid-tier firms might be an early indication of the…

Marketing professionals in law firms are surviving the downturn, according to one recruiter, and a pick-up in position openings across mid-tier firms might be an early indication of the mid-tier's resilience during the financial crisis.

According to Katie Rosser, ex-lawyer and marketing recruitment specialist at Seldon Gill Consulting, the last quarter of the financial year is seeing an upturn in the recruitment of marketing and business development professionals across mid-tier law firms.

The upturn comes, said Rosser, despite expectations that large volumes of redundancies of marketing and business development would occur across the legal sector.

"We have not seen as many redundancies of law firm marketers across Australia as you might think," said Rosser.

"Many law firms are utilising their marketing and business development professionals more than ever to ensure that they are not missing any opportunities to win business in this market."

Rosser added that the recent upturn in marketing recruitment may come as a result of the mid-tier market building its business development capacity over the last few years.

"It's really paying off now," she said. "[Mid-tiers] got better at promoting and marketing themselves and now corporate clients and general counsels know who they are, what their value is, and the services they can offer."

This month Alan McArthur, managing partner of DibbsBarker, told Lawyers Weekly that some businesses who may have only traditionally considered top-tier law firms, were now considering lower-priced, mid-tier players in a bid to lower their legal spend.

Rosser said that this may also be a factor in the increase of activity for marketing professionals across the mid-tier, particularly as more legal work is now going to tender, as opposed to just hitting the desks of the top-tier.

"Many firms are experiencing an increase in demand for them to tender for work and firms are very reliant on their marketing in this regard," she said.

- Angela Priestley

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Marketing discretionary? Not in the mid-tier
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Warning
Aug 23 2017
NT Law Society sounds alarm on mandatory sentencing
The Law Society Northern Territory has issued a warning over mandatory sentencing, saying it hasn’...
Unite
Aug 22 2017
Professionals unite in support of marriage equality
The presidents of representative bodies for solicitors, barristers and doctors in NSW have come toge...
Aug 21 2017
Is your firm on the right track for gig economy gains?
Promoted by The way we do business, where we work, how we engage with workers, even how we take a...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...