While some businesses may use the NewLaw tag as a “marketing ploy”, there has never been more choice – both for lawyers and buyers of legal services – and, as such, the value of NewLaw methodologies is being reinforced as we head towards a post-pandemic market.
On this episode of The Lawyers Weekly Show, host Jerome Doraisamy welcomes back Law Squared founder and director Demetrio Zema to reflect on how well NewLaw firms were prepared for and performed during the age of coronavirus (relative to more traditional practices), how certain methodologies were validated during the last two years, and how the term NewLaw may have evolved during this time.
Mr Zema also responds to the idea that “NewLaw is no longer new”, offers his thoughts on large law firms having NewLaw divisions, criticises those who use the tag for marketing purposes without making meaningful change, ensuring his own firm maintains its competitive edge by staying true to its pillars, why clients have more choice than ever before, and what he sees on the horizon for NewLaw practitioners and businesses.
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