Breaking Bad star moonlights as ‘paid badass’ in law firm ad

By Felicity Nelson|23 July 2015
danny-trejo

A Californian law firm has given their injury law practice a sharper edge in an online advertisement featuring the husky voice of Danny Trejo.

Mr Trejo is well-known for his hypermasculine characters, handlebar moustache, tattoos and battle-scarred face. Perhaps his most famous role is the character "Machete". He recently appeared in popular TV series Breaking Bad as a Mexican cartel member called Tortuga.

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Law firm Bergener Mirejovsky released a YouTube video featuring Mr Trejo on 17 July. The video has since received 187,000 views.

In the 30-second clip, Mr Trejo stares squarely into the camera and says: “Once you’ve been to hell and back, there’s not much left to fear.

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“When the boogeyman goes to sleep at night, he checks under his bed for me.

"But if I get into an accident, I'm calling the boss, James Bergener. If you've been hurt, don't back down.”

As a former drug addict who has spent quite some time behind bars, Mr Trejo has real street cred as a tough guy. He has built a career playing lowlifes, thugs, villains, as well as good-guy characters that are a bit rough around the edges.

Like any decent law firm ad, the video also contains a disclaimer in fine print: “Danny Trejo isn’t an attorney or a client. He’s a paid badass. If you need to take down a drug cartel on-screen, hire Danny. But if you need to take down an insurance company in real life, hire Bergener Mirejovsky. Attorneys licensed in California.”

 

 

Breaking Bad star moonlights as ‘paid badass’ in law firm ad
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