Deal: The founders of Blonde Robot have been advised on the sale of the company to Midwich Group Plc, via its subsidiary Midwich Australia Pty Ltd.

Value: Confidential

Area: M&A

Key players: The Russell Kennedy Lawyers team was led by special counsel Rory Maguire, with assistance from principal Rohan Harris and associate Stephanie Quatela.

Deal significance: Midwich is described as a specialist AV and document solutions distributor to the trade market, with operations in the UK and Ireland, France, Germany, Iberia, Benelux and Australasia.

“Initially a UK only distributor, the Groupnow has over 800 employees across the UK, Germany, France, Ireland, Iberia, Benelux, and Australasia. A core component of the Group’s growth strategy is further expansion of its international operations and footprint into strategically targeted jurisdictions,” a statement from Russell Kennedy said.

Commenting further on the transaction, Russell Kennedy special counsel Rory Maguire said: “This is a significant and important transaction for Blonde Robot and Midwich”.

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“We were delighted to assist the founders on reaching this milestone and we look forward to seeing the business continue to grow in Australasia and the wider APAC region.”

Blonde Robot co-founder and CEO Chris Horsley-Wyatt added: “Blonde Robot is very excited to join the Midwich Group and Russell Kennedy has been instrumental in helping to get this deal done”.

“The Russell Kennedy team’s expert advice enabled us to successfully navigate and settle a complex transaction within a demanding timeframe.”