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International audio visual distributor acquires Vantage Systems

Russell Kennedy Lawyers has advised Midwich Group Plc, via its Aussie subsidiary Midwich Australia Pty Ltd, on the acquisition of the trade and assets associated with the services business of Vantage Systems Pty Ltd.

20 March 2020 SME Law
Rory Maguire
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Firms: Russell Kennedy Lawyers (Midwich); Axial Advisory (Vantage).

Deal: Midich has acquired the trade and assets associated with the services business of Vantage.

Value: Confidential.


Area: M&A.

Key players: The Russell Kennedy team was led by corporate advisory/M&A special counsel Rory Maguire.

Mr Maguire was supported by the following team members: Ellen O’Neil, associate (corporate advisory/M&A); Mary-Anne Flores, lawyer (corporate
advisory/M&A); Libby Pallot, principal (employment); Abbey Burns, senior associate (employment); Andrew Chalet, principal (intellectual property); Stephanie McHugh, lawyer (intellectual property); and Caroline Snaidr, senior associate (property).

Deal significance: According to a statement provided by Russell Kennedy, Midwich is a specialist audio visual distributor to the trade market with
operations across the UK and Ireland, Continental Europe, North America and Asia Pacific.

Meanwhile, Vantage is a unified communications (UC) managed services business headquartered in Melbourne, providing managed services that support customers to maximise the utilisation of their UC systems, the firm explained.

“We are delighted to have assisted Midwich with this strategic acquisition, Russell Kennedy special counsel Mr Maguire said.

This transaction further enhances Midwich’s offering in the unified collaboration market and represents another exciting expansion of the company’s global presence.”

Michael Broadbent, the Midwich Australia managing director, commented: “An important focus for Midwich is to develop its product and technology portfolio in ways that answer the changing requirements of the market and add value to our existing and growing customer base.

Through the acquisition of Vantage Systems, Midwich can address the demand for unified collaboration, which requires an immediacy and continuation of service to ensure true global interaction and a positive user experience. Part of the acquisition process will see the consolidation of the Midwich Mi Support enhanced warranty after care service with the vCare Maintenance program. This will bring a world-class follow-the-sun model to our customer support, offering faster resolution times but more significantly, it will fully maximise our availability by bringing our customers the benefit of a true global presence.”

Meanwhile, Mark Buckley, managing director of Vantage, said: “The Vantage team [is] excited to join the Midwich Group to help capture the next phase of leadership and growth, while driving continued innovation in the UC and AV markets.

This marks a huge milestone in Vantage’s history and will help fuel our progression in delivering cloud and managed services as we look to expand into new markets and continue our growth trajectory, building on the Founders Insight since 1995.”

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