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‘Getting involved in the community’ important for regional/suburban firms
Lawyers Weekly spoke with Australian Law Awards winner for Regional/Suburban Law Firm of the Year, Next Legal & Conveyancing, to uncover the insights of developing a successful practice in regional and suburban Australia.
Jess Feyder
“Our firm feels elated and honoured to have received the award,” said Alicia Floyer, principal solicitor and founder of Next Legal & Conveyancing.
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The award “provides proof that what we are doing is shaking up the profession for the better”, she said.
Ms Floyer discussed what constitutes best practice for lawyers in regional Australia and noted it is important to “focus on the client and their needs and to develop a strong working relationship with them”.
Building relationships with strategic partners in the form of referrals also adds to a practice in regional or suburban Australia.
“Developing systems and processes to increase efficiency” will also add to a firm; she also noted the importance of embracing change.
Lawyers can best serve clients in regional and suburban areas “by being genuinely caring, open and approachable” and having a client focus.
She also noted that using a “tech-savvy and new-age approach” is beneficial.
Ms Floyer said that getting involved in the community is especially important for firms practising in regional and suburban areas.
“Consistently support your local community and they will support you,” she said.
Supporting charities and community groups that resonate with your team also adds to community integration, she noted.
She also advised that firms should place importance on mentoring junior team members and, importantly, “follow your passion and work in the area of law you love.”
When asked about the path to becoming an award-winning firm, Ms Floyer said it takes hard work, dedication, and pure grit.
“Every day is hard, talk about the good and the bad, celebrate the wins even when they are small,” she added.
