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ADMA adds to staff ahead of privacy law change

The Association for Data-driven Marketing and Advertising (ADMA) has made two senior appointments ahead of new privacy laws that are set to come into effect in March next year.

user iconDigital 04 October 2013 The Bar
ADMA adds to staff ahead of privacy law change
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Lawyer Daad Soufi (pictured) has been appointed as the Association’s new director – legal and regulatory affairs, and Jesse Krncevic as its new manager – government and regulatory affairs.

“Daad and Jesse’s appointments are part of ADMA’s ongoing strategy to provide an industry leadership role for our members in data and privacy as it applies to all marketing and advertising compliance, including the digital, social media and mobile space,” said ADMA CEO Jodie Sangster.

Soufi joins the association after working as a senior associate in private practice, specialising in privacy.  Previously an in-house lawyer, Soufi advised on many commercial and regulatory matters while working for Australian Unity, Bendigo and Adelaide Bank, NAB and GE.


“Daad is an experienced privacy lawyer who understands the finer details of how privacy affects data-driven marketing. Importantly, she has a keen interest in consumer and privacy law and brings a personable and pragmatic approach to this role,” said Sangster.

“She has significant commercial, legal and regulatory knowledge and practical experience that places her in a unique position to identify with and understand our members’ current and changing needs. She will be a huge asset when it comes to helping members come to grips with the new privacy laws,” she added.

Soufi will also design a compliance framework for members around the privacy laws along with easy-to-read resources to help them get it right and avoid serious financial penalties.

Soufi said: “I am really excited to be joining ADMA at this time.  Members will be looking to the association to help them understand and comply with the new privacy laws legislation coming in March 2014, so I will be working to ensure they have excellent representation in Canberra and around Australia.”

Krncevic is joining ADMA’s regulatory affairs team after spending a year at advertising agency CUBED Communications where he worked as an account executive for clients including ANZ, Energy Australia and the University of Ballarat.

During his time at CUBED, Krncevic joined ADMA's privacy task force. 

Prior to his time at CUBED, Krncevic interned for the Office of the Prime Minister of Timor-Leste, the Philippine Consulate Melbourne and the Alliance Française Melbourne. He is fluent in five languages and holds a Bachelor of International Relations from La Trobe University and a Master of International Law from Australian National University. 

“Considering the current changes taking place in Australian privacy law, I am very excited to be joining ADMA to help members prepare for the future,” said Krncevic.

“Given how busy ADMA is going to be in the last quarter of 2013 and into 2014, we really need two people to manage the regulatory affairs side of ADMA to ensure our members get the support they need in this increasingly complex legislative environment,” added Sangster.

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