Maggie Beer advised on $40m acquisition of e-commerce company

By Natasha Taylor|08 April 2021
James Morvell

Hall & Wilcox has advised Maggie Beer Holdings on its $40 million acquisition of e-commerce company Hampers & Gifts Australia.

Firms: Hall & Wilcox (Maggie Beer [ASX: MBH]).

Deal: Hall & Wilcox has advised Maggie Beer Holdings on a $40 million acquisition of Hampers & Gifts Australia. 

Value: $40 million. 


Area: M&A.

Key Players: The legal team advising Maggie Beer was led by partner James Morvell, with support from senior associates James Bull and Vanessa Murphy. Assisting in the corporate aspects of the deal were lawyers David Holland, Alexandra Berry, Tamara Charlwood, Michael Henderson, and graduate Aron Mazur. 

Partner Mark Dunphy and lawyer Nhu-Thuy Dinh advised on the employment side of the transaction, and partner Emily Kyriacou and lawyer Chi Han Yeo provided guidance on the property aspects. 

Deal significance: The acquisition, the firm said, will further accelerate the Australian gourmet food production business and create growth in online sales. 

According to a statement released to the ASX, Maggie Beer Holdings chief executive Chantale Millard said the transaction “will help us transform the MBH Group and move it to its next level of growth and shareholder value.”


“We are delighted to be assisting Maggie Beer Holdings on the purchase of Hampers & Gifts Australia as part of the company’s increased focus on e-commerce and direct-to-consumer sales,” said Mr Morvell. 

“We are also pleased to be helping with the capital raising aspects of the transaction, and working with Bell Potter Securities in its capacity as lead manager and underwriter.” 

Maggie Beer advised on $40m acquisition of e-commerce company
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