Deal: Herbert Smith Freehills has advised tech start-up Mr Yum on its acquisition of MyGuestList and Sprout.

Value: Undisclosed

Area: M&A

Key players: The HSF team was led by partner and co-head of venture capital Clayton James, senior associate Thomas Kelly and solicitor Vincent Greco Schwartz, with support from co-head of venture capital Elizabeth Henderson, solicitors Katherine Duong and Nick Venn, partners Aaron White and Fiona Smedley, special counsel Amalia Stone, senior associates Matthew Dempsey, Rommo Pandit and Adam Hickey, and solicitors Marine Giral, Nayan Bhathela and Lucy Halliday. The team worked with associated tax practice Greenwoods & Herbert Smith Freehills, led by partner Toby Eggleston.

Deal significance: Mr Yum helps businesses in the hospitality and entertainment industries grow revenue and give customers a seamless digital experience. MyGuestList provides a customer relationship management platform for hospitality operators and customer communications tool through the MyGuestList brand as well as its UK subsidiary, Sprout. Its offerings help restaurants, bars and pubs market to their customers and generate customer loyalty.

Commenting on the deal, HSF said they “were delighted to advise Mr Yum on its first acquisition and congratulate Kim Teo, David Cook, Brianna Fitzpatrick and the rest of the team on another significant milestone for the company”.

“It has been terrific to work with Mr Yum and watch it grow over the past few years, and we look forward to seeing the combined force of Mr Yum and MyGuestList taking the business even further,” the firm stated.

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David Cook, chief financial officer of Mr Yum, added: “The team at Herbert Smith Freehills provided expert and timely advice across all phases of the acquisition including deal structuring, legal due diligence, taxation and the transaction documents. The HSF team applied a practical and commercial lens to deliver an excellent outcome and we look forward to partnering on future transactions together.”