Deal: Run It Wild has been advised on its sale to NFT Tech.

Value: N/A

Area: Corporate

Key players: The Piper Alderman team was led by partner Michael Bacina, along with partner Joe Murphy, special counsel Steven Pettigrove, and associate Tim Masters.

Deal significance: The expansion of companies’ combined offerings is set to propel growth and shepherd significant brands and their customers into the metaverse through unique NFT experiences. 

Run It Wild partners with brands to navigate the possibilities of Web 3.0. It specialises in art, collectibles and gaming, with a diverse portfolio that includes blue-chip brands such as the Australian Open, Linktree and the Elvis Presley estate. 

NFT Tech develops infrastructure, assets, real estate and IP in the metaverse, builds and generates revenue from P2E (play-to-earn) and M2E (move-to-earn) games, and brings insights and benefits to the public markets. 

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With the acquisition of Run It Wild, NFT Tech is expanding its NFT development and partnership offering to leading brands and IP holders around the world that are seeking to create unique NFT experiences for their consumers. The acquisition complements NFT Tech’s NFT infrastructure, investment and play-to-earn gaming offerings. 

Adam De Cata, newly appointed CEO of NFT Tech, commented: “I am honoured to join the strong team at NFT Tech and help build on top of what the firm has already accomplished. 

“They’ve established themselves as the only publicly-traded company focused on extending real-world utility and value in NFTs to mainstream adoption, and as an industry, we are only scratching the surface of what can be achieved.”

Mr Bacina commented on the deal: “NFTs continue to grow in popularity and find innovative use cases. Run It Wild has been at the forefront of sports NFTs with the AO Art Ball for the Australian Open.

“This deal brings greater global expansion opportunities for both sides.”