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Maddocks appoints IP special counsel from Ashurst

National law firm Maddocks has moved to grow its national trademarks and brand protection practice by hiring a special counsel from BigLaw rival Ashurst.

user iconJerome Doraisamy 23 February 2024 Big Law
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Elizabeth Ireland (pictured) has joined Maddocks, bringing almost 17 years of experience as an intellectual property, marketing, and advertising lawyer, covering all aspects of the brand and product life cycle from development to enforcement.

She advises, the firm said in a statement, trademark portfolio management, as well as an extensive range of advisory, contentious, transactional, and regulatory matters across trademarks, copyright, designs, and business and domain names.

The appointment comes, Maddocks went on, as it increases its focus on the consumer markets sector.


Ms Ireland joins the national firm following nearly 17 years at Ashurst.

The news follows Maddocks’ hiring of two special counsel from BigLaw rivals last month.

It also follows the firm’s revamping of its operational division in December, its addition of a Victorian state government solicitor as a new partner in August, and its promotion of 47 lawyers to more senior roles in June.

Speaking about the hire, Maddocks consumer markets sector leader Greg Hipwell said: “We are very excited to have Elizabeth join Maddocks.

“Elizabeth adds significant depth to our consumer markets sector expertise and expands our already comprehensive trademark prosecution and portfolio management practice.”

Firm national IP practice leader Ben Miller added: “Attracting a lawyer of Elizabeth’s calibre and reputation, both in Australia and internationally, is a real testament to the growth and success of Maddocks’ national IP team in recent years.

“We are delighted to welcome Elizabeth to the team.”

Jerome Doraisamy

Jerome Doraisamy

Jerome Doraisamy is the editor of Lawyers Weekly. A former lawyer, he has worked at Momentum Media as a journalist on Lawyers Weekly since February 2018, and has served as editor since March 2022. He is also the host of all five shows under The Lawyers Weekly Podcast Network, and has overseen the brand's audio medium growth from 4,000 downloads per month to over 60,000 downloads per month, making The Lawyers Weekly Show the most popular industry-specific podcast in Australia. Jerome is also the author of The Wellness Doctrines book series, an admitted solicitor in NSW, and a board director of Minds Count.

You can email Jerome at: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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