A recent report shows a high readership rate for newsletters, with nearly nine in 10 (86 per cent) legal professionals having read a legal newsletter or email bulletin in June 2025.
This new research was part of Agile Market Intelligence’s Brand Intelligence survey, which collected responses from legal professionals within private practice across Australia from 1 to 31 June 2025.
It found that 86 per cent of respondents in June consumed legal media news from newsletters or email bulletins, and 37 per cent engaged with legal media websites.
“Legal professionals continue to start their information journey in the inbox, where curated bulletins cut through time pressure and filter noise,” Agile said.
Based on further findings, 45 per cent of readers engaged with legal media content on a weekly basis, daily readers made up 18 per cent, and monthly readers took the largest slice of the pie at 48 per cent.
This data showed some overlap in readership frequency, revealing an “appetite for frequent, manageable updates”, it found.
Agile Market Intelligence director Michael Johnson said: “A loyal group of legal professionals reads daily, and that tells us something important: media bulletins are part of how they work. For others, a weekly cadence offers the right balance of frequency and focus.”
According to Agile, “social media posts attracted only 17 per cent, underscoring the limited pull of third-party feeds, but print magazines continued to serve 29 per cent of readers, showing enduring value for long-form pieces”.
It emphasised that publishers who succeed in capturing readers through their inbox, “gain unparalleled reach and a springboard to deeper content on other channels”.
Agile found that law professionals engaged other channels such as events (11 per cent), podcasts (6 per cent) and webcasts (4 per cent) to accompany their readership.
“Smaller formats punch above their weight on influence but not on scale. They work best as extensions of a strong newsletter strategy,” said Johnson.
Although engagement levels on these channels were lower compared to text-based channels, they provide an opportunity for law professionals to better engage with the industry and “deepen loyalty”, it found.
Johnson said: “For advertisers and brands trying to reach legal professionals, media bulletins are the most trusted and engaged channel. They set the tone for everything that follows.”
