The smarter way law firms are winning new clients
Discover how visibility, verified reviews, and credibility convert client enquiries into new business.
89% of clients read reviews before choosing a lawyer. How is your firm being seen where it matters most?
Trust begins online. Building a strong client base takes more than generating enquiries. It’s about earning that level of trust before a client makes contact. Yet, fewer than 20% of firms consistently collect and showcase client feedback. This gap gives proactive firms a clear advantage, where visibility and reputation work together to drive growth.
Building trust through visibility
When someone needs legal help, their first impression of your firm often comes from what they see online. Being easy to find builds trust, especially when your information is up to date and presented professionally. Visibility goes beyond your firm’s website; it extends to online directories, legal platforms, and advertising.
Clearly outlining your specialisations, services, and approach helps potential clients understand exactly how you can assist. This clarity attracts the right enquiries and reduces time spent sifting through unsuitable matters. Firms that invest in consistent, professional online profiles tend to attract higher-quality clients because their expertise is clearly communicated at every touchpoint.
Visibility also plays a vital role on platforms such as online directories, which use advanced matchmaking algorithms to pair clients with the right lawyer. When your expertise is clearly defined and consistently presented, these systems can more accurately connect your firm with clients whose needs align with your strengths, helping you attract more of the matters you want.
Winning new clients the smart way
Most firms struggle to balance the cost of marketing with the quality of enquiries it delivers. Marketing can bring in more enquiries, but if it isn’t done strategically, it often attracts the wrong clients, which can be both time-consuming and costly to keep up. Sustainable growth comes from establishing a strong reputation and consistently maintaining your online visibility, helping your firm attract a steady flow of quality enquiries.
Firms now have access to platforms that not only build visibility but also generate enquiries on their behalf. Lead generation tools like Finchly, connect firms directly with people who are actively seeking legal help, which saves time and improves the quality of the leads. By combining visibility, verified reviews, and automated lead generation, firms can spend less time searching for clients and more time focusing on delivering a better client experience.
Turning an enquiry into a client happens in three key steps:
Reach: Be visible where your ideal clients are searching.
Attract: Show clearly who you serve and how you can help.
Build: Deliver a consistent client experience every time.
Attracting quality enquiries comes down to being found by the right people and standing out as the firm they trust most. When potential clients can see your expertise, read genuine reviews, and easily make contact through lead generation platforms, the decision to engage your firm becomes much simpler.
Why reviews are the new referrals
Before reaching out, most potential clients look for reassurance that they are choosing the right firm. Online reviews have become a key part of that decision, offering visible proof that others have trusted your services and been satisfied with the results.
Verified client feedback does more than highlight outcomes; it builds trust by showing genuine experiences from real clients. It reflects how your firm communicates, manages expectations, and supports clients throughout their legal journey. This authenticity helps potential clients decide whether your firm aligns with their needs, making the first consultation more focused and productive for both the lawyer and the client.
| “Before using Finchly, reviews would be missed or not requested. But with automated feedback, we can easily understand what is and isn't working for our clients and show we value their opinions. It’s a no-brainer, and one less job to do rather than sending out clunky emails.” - Alice Byrnes, Director, Cheney Suthers Lawyers |
Experience growth firsthand with Finchly
Finchly helps law firms collect verified client reviews, showcase their expertise online, and connect directly with people seeking legal help in their area of expertise. It doesn’t just help you build trust, it delivers new client leads straight to your firm.
