find the latest legal job
Senior Associate - Litigation & Dispute Resolution
Category: Litigation and Dispute Resolution | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Come work for a firm ranked in Lawyers Weekly Top 25 Attraction Firms
View details
Associate - Workplace Relations & Safety
Category: Industrial Relations and Employment Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Employer of choice · Strong team culture
View details
Freelance Lawyers
Category: Banking and Finance Law | Location: All Perth WA
· Freelance opportunities through Vario from Pinsent Masons
View details
Freelance Lawyers
Category: Other | Location: All Adelaide SA
· • Qualified lawyer with a strong academic background
View details
Freelance Lawyers
Category: Other | Location: All Melbourne VIC
· • Qualified lawyer with a strong academic background
View details
Secrets of graduate recruiting linked to Facebook

Secrets of graduate recruiting linked to Facebook

Ernst & Young has seen the number of graduate applications increase by 20 per cent this year as a result of its successful graduate recruitment strategy on Facebook.Seeking to differentiate…

Ernst & Young has seen the number of graduate applications increase by 20 per cent this year as a result of its successful graduate recruitment strategy on Facebook.

Seeking to differentiate the firm from its competitors, in February 2008 Ernst & Young became the first professional services firm in Australia to launch a Facebook page. Today, the sponsored page has accumulated more than 12,000 fans.

"Graduates are overloaded with traditional forms of marketing such as brochures, advertising and email. While these have their place, building your employer brand isn't about shouting the loudest, it's about communicating in a way your audience will respond to," said Margie Kwan, Ernst & Young's employer branding senior manager.

"Ernst & Young's number-one channel for graduate recruiting is word of mouth, so it made sense for us to position ourselves where graduates communicate. Through becoming a fan of our Facebook page, graduates are personally endorsing us to their peers."

Recruiting as many as 500 full-time graduates a year, Ernst & Young needs to ensure it receives a high volume of applicants, but Kwan said attracting the right candidates was the main reason for opening the firm up to graduates on Facebook.

Speaking ahead of the Social Media: A Recruitment Revolution conference to be held on 3 December in Melbourne, Kwan said it was important to understand the process of engaging in a two-way dialogue with graduates.

Through Facebook, Ernst & Young provides a window into working with the firm by posting video case studies and facilitating discussion boards where students have the opportunity to ask questions and speak with people who are undertaking a career program with the company.

Even though incorporating social media into an existing recruiting strategy can pay off, recruiters are still approaching with caution.

"An inhibitor for recruiters when it comes to adopting a social media strategy is understanding how to go about it. The key is to have a clear purpose when developing your online presence," Kwan said.

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Secrets of graduate recruiting linked to Facebook
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
microphone
Oct 20 2017
Podcast: One of law’s most infamous alumni – in conversation with Julian Morrow
In this episode of The Lawyers Weekly Show, Melissa Coade is joined by The Chaser’s Julian Morrow....
protest
Oct 20 2017
High Court overturns ‘excessive’ anti-protest legislation
Bob Brown’s recent victory in the High Court over the Tasmanian government was a win for fundament...
Blocked
Oct 20 2017
Changes to Australian citizenship laws blocked
Attempts to beef up the requirements to obtain Australian citizenship were thwarted this week, after...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...