An Australian firm has unveiled a new brand and logo, along with refurbished offices and boardrooms, which it says will help it move “beyond the practice of black-letter law”.
Lavan Legal has rebranded its name to Lavan, along with a distinctively different website encompassing “kinetic” designs.
The logo has also been redesigned, from the standard block-letter style to a series of changing trapezoidal shapes.
On top of this, the Western Australia-headquartered firm has opened refurbished offices and boardrooms at its existing premises at The Quadrant, 1 William Street, Perth.
Lavan managing partner Dean Hely said the change to the firm’s brand comes as it looks to move with the times and respond to the evolving needs of clients.
“The only constant in life is change,” he said.
“Our clients’ needs are changing, our service offering continues to change, the competition is changing and the economy in Western Australia continues to evolve.
“It is therefore important that our brand reflects the changing nature of the world around us.”
Mr Hely said the decision for the name change was based on three core reasons.
“[Firstly], 'Lavan' is more concise. Changing our name to Lavan will ensure consistency and ease of use,” Mr Hely said.
“[Secondly], for many years, the marketplace has colloquially referred to our firm as Lavan. It makes sense for us to be known by the name most commonly used by our clients and the broader community.
“[Thirdly], the services offered by our firm are moving beyond the practice of black-letter law.
Clients’ needs are changing and Lavan will continue to evolve with our clients’ needs.”
Similarly, Mr Hely said, the new logo was designed in response to clients.
“Our new logo is a kinetic logo in the form of moving trapezoidal shapes,” he said.
“The new logo represents our ability to respond dynamically to meet the needs of our clients.”
Mr Hely noted that the change of the firm’s name and its overall rebranding had no effect on the composition of the firm’s partnership.
“It also has no impact on our fees, our pricing structures, or on the provision of services to our clients,” he added.
Currently, Lavan holds 25 partners and 152 staff. It is a full-service firm, providing legal advice in the areas of Asian investment, banking and finance, construction and infrastructure, corporate and commercial law, employment and safety, family law, government, insolvency and reconstruction, intellectual property, liquor licensing and hospitality, media and defamation, mining and resources, native title, oil and gas, planning and environment, private wealth, property and leasing, sports, tax and wills and estates.
Lavan and its predecessor firms have provided legal services in WA since 1898.