IAB Australia has confirmed it has appointed a director of policy and regulatory affairs, effective immediately.
Sarah Waladan has taken to the role, where she will work with IAB member organisations, other trade associations, policymakers, and the global IAB network. Ms Waladan joins IAB from Free TV Australia, where she held the position of head of legal and regulatory affairs, as well as joint company secretary.
In her new role at IAB, Ms Waladan will be responsible for “distilling and navigating the myriad of local and global regulatory frameworks that underpin the digital advertising ecosystem today and into the future”, according to a statement from the group.
Throughout her career, Ms Waladan has advised on all aspects of communications law, regulatory and policy issues, specialising in areas including broadcasting, content regulation, privacy, copyright licensing, and advertising law.
“We are thrilled to have someone of Sarah’s caliber joining the team to support our members and the broad advertising industry on issues such as data governance, consumer privacy, transparency, industry codes, and working to support the continued growth and evolution of the digital advertising industry,” said Gai Le Roy, CEO of IAB Australia.
Commenting on her new role, Ms Waladan said: “I am very excited to be joining IAB at a time when the industry is experiencing significant growth and online advertising technologies and practices are rapidly evolving. I look forward to working with publishers, tech platforms, and advertisers on the important policy and regulatory issues that the sector faces into the future”.