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Kelloggs swallows up Pringles

Kelloggs swallows up Pringles

Baker & McKenzie and Jones Day have advised on the $2.7 billion acquisition of Pringles in Australia

Firms: Baker & McKenzie (Kellogg Company), Jones Day (Procter & Gamble)

Deal: Kelloggs' acquisition of Procter & Gamble's Pringles® business in Australia 

Area: M&A

Value: $2.7 billion

Key players: The Baker & McKenzie Australia team was led by partner Ben McLaughlin and associates Candice Heggelund and Annalise Haigh

Deal significance: The Pringles® acquisition nearly triples the size of Kellogg Company's international snacks business, further strengthening Kellogg Company's competitive position in global snacks and making Kellogg Company the world's second-largest savoury snacks player. The transaction involved 11 international jurisdictions. 

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