find the latest legal job
Corporate/Commercial Lawyers (2-5 years PAE)
Category: Corporate and Commercial Law | Location: Adelaide SA 5000
· Specialist commercial law firm · Long-term career progression
View details
Graduate Lawyer / Up to 1.5 yr PAE Lawyer
Category: Personal Injury Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Mentoring Opportunity in Regional QLD · Personal Injury Law
View details
Corporate and Commercial Partner
Category: Corporate and Commercial Law | Location: Adelaide SA 5000
· Full time · Join a leading Adelaide commercial law firm
View details
In-house Legal Counsel & Commercial Lawyers
Category: Corporate and Commercial Law | Location: All Sydney NSW
· Providing lawyers with flexibility and control over when they work, how they work and who they work for.
View details
In-house Legal Counsel & Commercial Lawyers
Category: Corporate and Commercial Law | Location: All Melbourne VIC
· Providing lawyers with flexibility and control over when they work, how they work and who they work for.
View details
We’ve ‘ad enough of scarily OTT campaigns

We’ve ‘ad enough of scarily OTT campaigns

Maurice Blackburn has decided to skip the ambulances and search for clients on the airwaves, with a new campaign that features a rather scary voiceover.

 

The voice of Big Brother meets Jigsaw (everyone has seen at least one of the Saw movies right?) urges those who have been, and I quote: “shafted, ripped off, screwed, wronged, bent-over, bullied, darted, held out on, bled, skinned, played, stood over, exploited, left to rot or hung out to dry” to “fight” through the firm, and presumably spend lots of money, too.

Skinned? Really? Folklaw thinks someone has been watching a little too much Days Of Our Lives...

The television ad montage (launched on 10 August) shows a vicious dog, violent car accident, asbestos sheets and amputees, overlayed with  loudening music, that makes for disturbing viewing when compared to Slater & Gordon’s mystical trailer (launched 25 July) and it’s agreeable tagline “not a problem”.

Slaters opts for a more family-friendly campaign that plays on the ampersand in its name. (Folklaw didn’t realise until this ad that the ampersand was such a significant part of the partnership...)

With the aim of countering rivals and raising awareness for its expanding legal services, the ad explains casually that if “something happens, out of the blue”, you have a “family drama” or you simply need to “get your affairs in order”, you call the firm.

Folklaw thinks Maurice Blackburn might have got a little too competitive with its melodramatic campaign, which could scare kiddies and upset victims when it airs on national TV and radio.

Titled “Fight Back”, the campaign builds on the “We fight for fair” theme with direct language and images.

Folklaw thinks we should all “fight back” against such ridiculously over-the-top advertising campaigns...

Maurice Blackburn’s 700-plus staff are this week receiving a book that tells the firm’s story, including stories about Maurice Blackburn himself and footage of his daughter, who is now in her 90s, talking about him.

Folklaw just hopes they don’t show her the ad; it would give the poor old lady nightmares...

If you want to appreciate the awesomeness of the ampersand you can watch Slaters’ ad here; while if you prefer some fright with your Folklaw, click here to watch Maurice Blackburn’s TV slot; and click below for the radio version.

{^media|(width)300|(height)45|(ext).mp3|(url)~/getmedia/966ff5be-0e5e-4849-83fb-801b210a64ed/Maurice-Blackburn-Radio.aspx^}

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

We’ve ‘ad enough of scarily OTT campaigns
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Dec 18 2017
Summer in the city
Across Australia, a number of law students have kicked off their commercial law aspirations with the...
microscope
Dec 18 2017
‘Exorbitant legal fees’ under government microscope
With the growing number of class action proceedings in Australia, the government is looking at how ...
Funds, money, cash
Dec 18 2017
Law Access WA receives welcome funding
Law Access Western Australia has received a grant from the state government to fund its pro bono leg...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...