find the latest legal job
Corporate Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Highly-respected, innovative and entrepreneurial Not-for-Profit · Competency based Board
View details
Chief Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Dynamic, high growth organisation · ASX listed market leader
View details
In-house Projects Lawyer | Renewables / Solar | 2-5 Years PQE
Category: Generalists - In House | Location: All Australia
· Help design the future · NASDAQ Listed
View details
Insurance Lawyer (3-5 PAE)
Category: Insurance and Superannuation Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Dynamic organisation ·
View details
Legal Counsel
Category: Corporate and Commercial Law | Location: North Sydney NSW 2060
· 18 month fixed term contract · 3-5 years PQE with TMT exposure
View details
Good vibes around lawyer’s Naughty website

Good vibes around lawyer’s Naughty website

A Sydney litigation lawyer has launched a sexy new online store – selling vibrators.

Emma Jervis (pictured), a senior associate with Sydney firm Neville & Hourn, set up website Naughty Miss Jones (NMJ) in April.

“I wanted to do something for myself,” Jervis told Lawyers Weekly when explaining why she decided to set up the website. “I wanted to do something that was quite different to law that had a fun side to it; a cheeky side to it.”

Folklaw imagines she probably gets more of a buzz from running the website than her day-to-day work in the corporate and family law areas.

Jervis’ colleagues and clients know about her sideline project (at least they do now) and she said the clients she has told about it found it “hilarious” and told her to “go for it”.

“One of my bosses is a very entrepreneurial person ... so he’s quite supportive [of the business], though he gets embarrassed by the subject matter,” she added. “[My colleagues] don’t have a problem with it. I think they realise I’m the sort of person that will want to do things for myself as well.”

Jervis said she saw a gap in the market for this website when her girlfriends revealed they would have no idea how to go about purchasing these types of products. “I did a bit of research and thought this could work,” she said.

The promotional material for NMJ says it is the “online tool to help find the right toy for you”. As well as offering a wide range of products – from Butterflies to Rabbits and everything in between – it also has a handy quiz that will help women discover their ideal, er, tool.

Hmm, if only finding an ideal man was as easy as that – Jervis would be out of business.

Jervis also keeps a blog, under the NMJ pseudonym, as part of the website.

“Despite Australia being really easygoing, this area still has this taboo surrounding it,” said Jervis. “I want to make it acceptable and not something to sort of hide; I don’t want people to have to hide the [NMJ] bags away or anything like that.”

Ambitious Jervis said she would love to grow the business and eventually make the move from online to the high street.

“I’d love to have the [NMJ] store, not down a dark alleyway or up some dodgy flight of stairs, but in a mainstream area,” she added.

Jervis, who said she plans to continue practising law even if NMJ does take off further, admitted that balancing her two different careers is tough, but said because they’re so different it makes it easier.

“It’s not like I’m going home to do work that’s similar to what I’m doing for 10 hours in the office every day,” she said. “I can put music on; I can pour myself a glass of wine and sort of enjoy the process.”

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Good vibes around lawyer’s Naughty website
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
LCA applauds proposed Modern Slavery Act
The Law Council of Australia has welcomed new recommendations for the development of a Modern Slaver...
Top-tier offers targeted mentoring for Indigenous law students
Students at Macquarie University will be the first to benefit from a new Indigenous mentoring progra...
LCA president Fiona McLeod SC
Aug 17 2017
Where social fault lines meet the justice gap in Aus
After just returning from a tour of the Northern Territory, LCA president Fiona McLeod SC speaks wit...
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...