find the latest legal job
Freelance Lawyers
Category: Banking and Finance Law | Location: All Perth WA
· Freelance opportunities through Vario from Pinsent Masons
View details
Freelance Lawyers
Category: Other | Location: All Adelaide SA
· • Qualified lawyer with a strong academic background
View details
Freelance Lawyers
Category: Other | Location: All Melbourne VIC
· • Qualified lawyer with a strong academic background
View details
Insurance Lawyer (1 PAE)
Category: Insurance and Superannuation Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Great Career Opportunity ·
View details
Insurance and Health Lawyer (1-4 PAE)
Category: Insurance and Superannuation Law | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· New position to support Growth ·
View details
Smoasting: the latest travel trend

Smoasting: the latest travel trend

Do you choose a holiday destination based on its “smoast” potential? Why tourism boards want you to smoast and make your friends jealous

Do you choose a holiday destination based on its “smoast” potential? Do you consider the level of envy your friends will experience when looking at your latest holiday snaps on Facebook?

If you answered yes to the above, you are part of the latest travel trend – smoasting. And even if you answered with an indignant no, this is a trend worth knowing about. An amalgam of social media and boasting, tourism boards are keen to tap into its potential.

It is a trend that has seen supermodel Miranda Kerr smoasting about her holiday to Hamilton Island this year. Kerr posted a photo against the beach backdrop of Qualia resort on Twitter which went viral on social media in a marketing boon for Hamilton Island tourism.

Tourism Queensland (TQ) believes that smoasting is the modern-day equivalent of a postcard. The main player in their social media strategy is Facebook, where they rate engagement and interaction over the number of followers.

“Facebook is our most successful outlet, and we can get really targeted in our content, targeting geographical locations,” TQ digital marketing director Chris Chambers said.

According to Facebook’s report, Sharing Life’s Biggest Moments, travel adventures make up 42% of major milestones on user’s timelines. The ideal for tourism boards like TQ is that facebook followers take photos and then share them on TQ’s page.

“We are taking full advantage of this social media revolution by ensuring Tourism Queensland is on the front foot, uploading beautiful, ‘braggy’ Queensland images that people want to share,” Chambers said.

With Australians uploading 136 million photos to Facebook each month, there is a wealth of images that could spurn users to book a jealousy-induced trip.

“The potential of travellers viewing their friend’s social media activity and booking their next holiday based on that activity is high,” Chambers said.

T-Mobile in the UK has official stats on what people will and will not share on social media. The majority of respondents to the survey would only brag about their destination if it was glamorous or made them look good. This is why it’s unlikely that you will find snaps of a holiday to Whyalla, say.

But there are perils that travellers face in pursuit of a trophy photo. Three French tourists were sentenced to six months imprisonment in Sri Lanka after they staged a photo of a woman kissing a statue of Buddha on the lips and a man mimicking the pose of Buddha. Funny enough, they were caught only when they took the photos to be developed, old school style. If it had been a digital smoast, perhaps they would have escaped scrutiny. 

What do you think of smoasting?

Do you or would you partake?

Or do you think it is self-promotion on steroids?

Have your say below.

photo credit: Zellaby">Zellaby> via photo">">photo pin cc">cc

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Smoasting: the latest travel trend
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Please, Continue (Hamlet), Melbourne Festival
Oct 16 2017
Hamlet suffers slings and arrows of top Victorian barristers
Victorian judges and barristers have performed the unique play Please, Continue (Hamlet) at the Melb...
Julian Assange
Oct 13 2017
When justice fails, according to Assange
WikiLeaks founder Julian Assange has dismissed the capacity of judicial systems to deal with complex...
Aussie anti-terrorism laws, detention of 10-year-olds
Oct 13 2017
Treatment of kids under Aussie anti-terrorism laws an over-reach: ABA
The Australian Bar Association has urged the government to reconsider proposed reforms to Australian...
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...