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EQL completes $25m seed funding round

Melbourne-based e-commerce start-up EQL has been advised on a funding round to help improve its infrastructure and AI technology.

user iconJerome Doraisamy 03 May 2022 NewLaw
EQL completes $25m seed funding round
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Firm: LegalVision (EQL)

Deal: EQL has completed a $25 million seed funding round, led by New York software investor Insight Partners and Australian VC AirTree Ventures, which will be used to build the global sales and customer teams and improve the company’s infrastructure and AI technology.


Area: Corporate  

Value: $25 million

Key players: The LegalVision team was led by practice leader Jill McKnight.

Deal significance: Speaking about the funding round, Ms McKnight said: “EQL’s growing partnerships with a plethora of luxury brands just showcases how successful this startup will be. It’s a great pleasure to work with Andrew, Patrick, James and the entire EQL team on this round.”

EQL co-founder and chief executive Andrew Lipp added: “We are thrilled with our progress to date. Iconic global retailers have fallen in love with our platform and the fairness it brings to their customers.

“As we enter this next growth phase, it’s great to have trusted advisors by our side. Jill from LegalVision went above and beyond. We look forward to working with Jill and the team moving forward.”

Jerome Doraisamy

Jerome Doraisamy

Jerome Doraisamy is the editor of Lawyers Weekly. A former lawyer, he has worked at Momentum Media as a journalist on Lawyers Weekly since February 2018, and has served as editor since March 2022. He is also the host of all five shows under The Lawyers Weekly Podcast Network, and has overseen the brand's audio medium growth from 4,000 downloads per month to over 60,000 downloads per month, making The Lawyers Weekly Show the most popular industry-specific podcast in Australia. Jerome is also the author of The Wellness Doctrines book series, an admitted solicitor in NSW, and a board director of Minds Count.

You can email Jerome at: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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