find the latest legal job
Corporate Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Highly-respected, innovative and entrepreneurial Not-for-Profit · Competency based Board
View details
Chief Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Dynamic, high growth organisation · ASX listed market leader
View details
In-house Projects Lawyer | Renewables / Solar | 2-5 Years PQE
Category: Generalists - In House | Location: All Australia
· Help design the future · NASDAQ Listed
View details
Insurance Lawyer (3-5 PAE)
Category: Insurance and Superannuation Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Dynamic organisation ·
View details
Legal Counsel
Category: Corporate and Commercial Law | Location: North Sydney NSW 2060
· 18 month fixed term contract · 3-5 years PQE with TMT exposure
View details
Twittering lawyers go online

Twittering lawyers go online

Deacons currently has 332 followers, while Blake Dawson has 20. So are the most recent figures of social networking site Twitter, a global site in which individuals, and more recently law firms and other businesses, post “updates” for the world of Twitterers to see.

DEACONS currently has 332 followers, while Blake Dawson has 20. So are the most recent figures of social networking site Twitter, an online, global site in which individuals, and more recently law firms and other businesses, post “updates” for the world of Twitterers to see. 

No longer is social networking the exclusive domain of tech geeks and the internet-obsessed. Businesses are using sites like Twitter to reach an audience interested in the up-to-the-minute updates from those they “follow”. Deacons and Blake Dawson have both dared to venture into this online world as way to better access clients.

“Different people use Twitter for different things.  For us, at the moment, it is largely a tool to engage with people about legal issues that affect their business.  In a sense, the reasons for using Twitter are not all that different from the reasons law firms have websites,” said Nick Abrahams, Sydney chairman and leader of Deacons’ technology, media and communications group.

“It is a mistake to always presume that someone looking for information on a given legal issue will know to come to the Deacons website. Social networking tools like Twitter allow us to reach out to people and take our ideas to them – bringing the mountain to Mohammed, you might say," Abrahams said. 

Twitterers are restricted to concise 140 character updates in which they can offer “followers” any news, links to websites or gossip. “It’s about providing added value service to clients. But Twitter provides a different, and arguably more personal, way to interact,” he said.

Twitter is the fastest growing and third largest social network site, behind Facebook and MySpace. 

“These are still early days but the initial response [to our Twitter account] has been positive,” said Abrahams. 

“We were the first large Australian law firm to have a presence on Twitter and one of the first in the world,” he said. 

Exclusive law networks already exist but none have taken off in an international sense. LawLink, established in 2007, claims to the first and largest social network for attorneys and includes separate law student and law professional networks. It currently has more than 5,000 members with “a handful” from Australia.

Steven Choi, founder and CEO of LawLink said: “Online social networks are becoming more specialised. LawLink was the first social network exclusively for attorneys. It most definitely is a growing market.

“Attorneys are notoriously slow at adopting new technologies. I should know. I’ve been an attorney for 25 years,” he said.

The rise of social networking in the legal profession comes as courts also embrace new technologies. In December last year the ACT Supreme Court allowed a default judgement to be served on defendants through Facebook. 

A recent international survey suggests they are keen for a lawyers-only network as well. The study, commissioned by Martindale-Hubbell and conducted by Leader Networks, canvassed 673 lawyers from 22 countries.

“More than 40 per cent of all corporate counsel and private practice attorneys report an interest in joining an online professional network for lawyers,” the survey found. “This is comparable to the percentage of counsel who are currently subscribed to a social network.”

Nick Abrahams, from Deacons, says that while the firm uses Facebook, LinkedIn and Flickr internally to share photos and keep in contact with alumni, Twitter is all about the clients.


“We are a commercial law firm, so the primary goal in participating is to provide an added value service to clients or potential clients.  But, though it's had a lot of recent attention, these are still early days for Twitter and it has a long way to go before it might replace other tools for doing that.”


“I think that Twitter has more potential for commercial purposes than Facebook. I have secured one new client as a result of Twitter, but who knows how it will develop."

The New Lawyer is on Twitter. “Follow” us here

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Twittering lawyers go online
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
LCA president Fiona McLeod SC
Aug 17 2017
Where social fault lines meet the justice gap in Aus
After just returning from a tour of the Northern Territory, LCA president Fiona McLeod SC speaks wit...
Marriage equality flag
Aug 17 2017
ALHR backs High Court challenge to marriage equality postal vote
Australian Lawyers for Human Rights (ALHR) has voiced its support for a constitutional challenge to ...
Give advice
Aug 17 2017
A-G issues advice on judiciary’s public presence
Commonwealth Attorney-General George Brandis QC has offered his advice on the public presence of jud...
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...