find the latest legal job
Corporate Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Highly-respected, innovative and entrepreneurial Not-for-Profit · Competency based Board
View details
Chief Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Dynamic, high growth organisation · ASX listed market leader
View details
In-house Projects Lawyer | Renewables / Solar | 2-5 Years PQE
Category: Generalists - In House | Location: All Australia
· Help design the future · NASDAQ Listed
View details
Property lawyer - Melbourne
Category: Property Law | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Impressive client list, national firm · Well-led and high-performing team
View details
Senior family lawyer - Melbourne
Category: Family Law | Location: Melbourne CBD & Inner Suburbs Melbourne VIC
· Outstanding national firm · High-calibre family law team
View details
Bakers the strongest legal brand: survey

Bakers the strongest legal brand: survey

Apple and Jamie Oliver may hold the positions as the world's most recognised brands, but Baker & McKenzie has today been named the strongest global law firm brand.

Ranked at the top for categories including awareness and favorability, the firm attributes its success to the fact that it advises some of the world's top companies. 

The Sharplegal Global Elite Brand Index rankings say the firm is most often considered for multi-jurisdictional deals and litigation in the survey of nearly 1,000 general counsel from many of the world’s leading organisations.

Bakers ranked top in the global elite list, followed by Freshfields Bruckhaus Deringer, then Clifford Chance, Linklaters, Allen & Overy, Jones Day, Hogan Lovells,Skadden, White & Case and DLA Piper all ranking in that order in the top 10. Norton Rose ranked 15th, and no Australian firms appeared in the top 20. 


"I like to think we have been identified as the world's most favored law firm because we have focused on serving clients well – across many issues, borders, cultures and legal systems – for over 60 years," said Eduardo Leite, chairman of Baker & McKenzie's Executive Committee.  

"Since the very beginning, we have been defined and driven by the needs of our clients, and have brought to them an increasingly valuable global perspective and a decidedly commercial and innovative problem-solving approach.”


Leite said: “We likely are the most recalled law firm because we serve more of the world's major companies than any other firm, not only on important transactions and disputes, but also in respect to the cross-border operational, commercial and compliance challenges that drive business success day-to-day."


The Global Brand Index was compiled from responses of  953 general counsels from companies worldwide with revenues of US$1 billion or more and forms part of Acritas’ Sharplegal Global Elite 2011 study.


Acritas is an international strategic research firm that specializes in custom research services in areas including client feedback, brand & communication, mergers & acquisitions services, and thought leadership. 

Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Bakers the strongest legal brand: survey
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
Aug 23 2017
NT Law Society sounds alarm on mandatory sentencing
The Law Society Northern Territory has issued a warning over mandatory sentencing, saying it hasn’...
Aug 22 2017
Professionals unite in support of marriage equality
The presidents of representative bodies for solicitors, barristers and doctors in NSW have come toge...
Aug 21 2017
Is your firm on the right track for gig economy gains?
Promoted by Crowd & Co. The way we do business, where we work, how we engage with workers, ev...
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...