Star power supercharges revenue

By Reporter|03 May 2015

Firms with strong brand recognition experience a substantial boost to revenue compared to their competitors, a new study shows.

The Acritas Rising Star Brands report found American law firms with strong brand growth over the past four years have seen a 45 per cent growth in revenue compared to the rest of the field.


The report, which included 2,600 interviews with senior legal buyers across the US, tracked and analysed brand strength and trends in buyer behaviour.

Stand-out performers were identified as US firm BakerHosteltler and global powerhouse Dentons.


Baker & McKenzie, an international firm with four Australian offices, was the only firm identified as a “Rising Star Brand” in the M&A category.

Firms that scored well among foreign clients with inbound legal needs in the US were K&L Gates and Clifford Chance, both of which have Australian arms.

Acritas vice president Elizabeth Duffy said market forces, client trends and law firm consolidation had created a need for firms to differentiate themselves.

“Firms can no longer rely solely on their reputation to be memorable; every firm has an obligation to keep reminding the market of their capabilities, presence and relevance if they want to achieve their maximum growth potential,” she said.

This month, Lawyers Weekly launched the Employer of Choice survey, which invites legal professionals to rate the performance of their firms in relation to numerous human resource and business factors, including brand.

Key findings from the Employer of Choice survey will be reported in Lawyers Weekly later this year.

To share your views, click here.

Star power supercharges revenue
Intro image
lawyersweekly logo


How utilising cryptocurrency has paid off for this law firm

How utilising cryptocurrency has paid off for this law firm

Malcolm Gittoes-Caesar

Partners ‘have to have compassion’

Natalie Lonergan and Tatiana Gotvig

Squires lands team of 4 from NRF 

The rise of state-based class action regimes

The rise of state-based class action regimes

Recommended by Spike Native Network