find the latest legal job
Corporate Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Highly-respected, innovative and entrepreneurial Not-for-Profit · Competency based Board
View details
Chief Counsel and Company Secretary
Category: Generalists - In House | Location: Newcastle, Maitland & Hunter NSW
· Dynamic, high growth organisation · ASX listed market leader
View details
In-house Projects Lawyer | Renewables / Solar | 2-5 Years PQE
Category: Generalists - In House | Location: All Australia
· Help design the future · NASDAQ Listed
View details
Insurance Lawyer (3-5 PAE)
Category: Insurance and Superannuation Law | Location: Brisbane CBD & Inner Suburbs Brisbane QLD
· Dynamic organisation ·
View details
Legal Counsel
Category: Corporate and Commercial Law | Location: North Sydney NSW 2060
· 18 month fixed term contract · 3-5 years PQE with TMT exposure
View details
Adding a touch of magic to law firm marketing

Adding a touch of magic to law firm marketing

alan.weiss

Adopting smart online marketing strategies is just the starting point for "creating magic" for your clients, the founder of Aussie Divorce has said.

Alan Weiss (pictured), founder of online legal websites Aussie Divorce and Criminal Lawyers Directory, told Lawyers Weekly that making a firm attractive to clients is about focusing on the client’s experience.

“Forget normal,” he said. “Normal doesn't work. Every moment, every touchpoint that you have with the client is going to be magic.”

“If you want to talk about strategy, well, you can actually Google it and you download it and follow it. But you need to go one step further and create the magic.”

Mr Weiss was a real estate agent for two decades before starting a career in law and draws on his sales background to build his companies’ profiles.

As a real estate agent selling in a competitive market, Mr Weiss learned the art of listing.

“And everything to do with listing is to do with the presentation,” he said.

Presentation is important for law firms too, he explained. From the moment a potential client lands on a firm homepage, to the moment they walk into a lawyer’s office, they should feel welcome and comfortable, he said.

“People research the product because they hate to spend money, particularly on lawyers,” he said.  

“Marketing creates awareness of who you are and what you do and then clients will come in, they will check you out on your website. If they feel confident that you are a good fit they will make a call to your office.

“And, if you do what most lawyers do, you ignore calls because you are busy or you get your secretary to talk to the client, the client is going to go somewhere else. That is how simple it is.”

By understanding the selling mechanism and being client-oriented, lawyers can create a positive experience for the client and build their business, he said.

Mr Weiss is delivering a CPD For Me webinar, Lawyer Marketing Action Plan Masterclass, on 16 March.


Like this story? Read more:

QLS condemns actions of disgraced lawyer as ‘stain on the profession’

NSW proposes big justice reforms to target risk of reoffending

The legal budget breakdown 2017

Adding a touch of magic to law firm marketing
lawyersweekly logo
Promoted content
Recommended by Spike Native Network
more from lawyers weekly
LCA president Fiona McLeod SC
Aug 17 2017
Where social fault lines meet the justice gap in Aus
After just returning from a tour of the Northern Territory, LCA president Fiona McLeod SC speaks wit...
Marriage equality flag
Aug 17 2017
ALHR backs High Court challenge to marriage equality postal vote
Australian Lawyers for Human Rights (ALHR) has voiced its support for a constitutional challenge to ...
Give advice
Aug 17 2017
A-G issues advice on judiciary’s public presence
Commonwealth Attorney-General George Brandis QC has offered his advice on the public presence of jud...
APPOINTMENTS
Allens managing partner Richard Spurio, image courtesy Allens' website
Jun 21 2017
Promo season at Allens
A group of lawyers at Allens have received promotions across its PNG and Australian offices. ...
May 11 2017
Partner exits for in-house role
A Victorian lawyer has left the partnership of a national firm to start a new gig with state governm...
Esteban Gomez
May 11 2017
National firm recruits ‘major asset’
A national law firm has announced it has appointed a new corporate partner who brings over 15 years'...
opinion
Nicole Rich
May 16 2017
Access to justice for young transgender Australians
Reform is looming for the process that young transgender Australians and their families must current...
Geoff Roberson
May 11 2017
The lighter side of the law: when law and comedy collide
On the face of it, there doesn’t seem to be much that is amusing about the law, writes Geoff Rober...
Help
May 10 2017
Advocate’s immunity – without fear or without favour but not both
On 29 March 2017, the High Court handed down its decision in David Kendirjian v Eugene Lepore & ...